job description
Join Singapore Management University as an Executive / Assistant Manager (2-Year Contract) in our Institute for Innovation and Entrepreneurship (IIE) and play a pivotal role in shaping our digital presence. This is a unique opportunity to contribute to a world-class institution while enjoying the vibrant work-life balance of Bali, Indonesia.
In this dynamic role, you will drive data-informed decision-making by managing website analytics, tracking performance metrics, and delivering actionable insights to enhance user experience and engagement. You will collaborate with cross-functional teams to develop and execute digital marketing strategies that amplify our reach and impact.
Ideal for a detail-oriented professional with a passion for analytics and digital innovation, this position offers the chance to work in a fast-paced, international environment with a focus on continuous improvement and strategic growth.
Responsibility
- Manage and optimize website analytics tools (e.g., Google Analytics, Adobe Analytics) to track KPIs, user behavior, and conversion metrics.
- Develop and maintain dashboards and reports to visualize performance data for stakeholders, ensuring clarity and actionability.
- Collaborate with marketing, content, and UX teams to identify trends, gaps, and opportunities for improving digital engagement.
- Assist in the planning and execution of digital marketing campaigns, including SEO, SEM, and social media analytics.
- Conduct A/B testing and user experience (UX) analysis to refine website functionality and content strategy.
- Monitor and report on traffic sources, bounce rates, and conversion funnels to inform data-driven optimizations.
- Support the development of content strategies aligned with audience insights and business objectives.
- Stay updated on emerging digital trends, tools, and best practices to recommend innovative solutions.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, Data Analytics, or a related field.
- Minimum 3 years of experience in digital marketing, web analytics, or a similar role.
- Proficiency in Google Analytics, Google Tag Manager, and data visualization tools (e.g., Tableau, Power BI).
- Strong analytical and problem-solving skills with the ability to translate data into strategic recommendations.
- Experience with SEO/SEM, content management systems (CMS), and marketing automation tools is a plus.
- Excellent written and verbal communication skills in English.
- Ability to work independently and collaboratively in a fast-paced, international environment.
- Familiarity with HTML/CSS or basic web development is advantageous.