job description
Join The Esplanade Co Ltd in a dynamic 6-month contract role as an Executive in Arts Marketing, where your passion for the arts meets strategic community engagement. Based in the vibrant cultural hubs of Bali—including Canggu, Ubud, and Denpasar—you’ll play a pivotal role in amplifying the reach and impact of artistic initiatives that inspire, educate, and unite.
This is more than a job; it’s an opportunity to shape cultural narratives, foster creative connections, and drive meaningful audience growth. Whether you’re crafting compelling campaigns, collaborating with local artists, or leveraging digital platforms to showcase Bali’s rich artistic tapestry, your work will directly contribute to the thriving arts ecosystem.
Ideal for marketing professionals with a flair for storytelling and a deep appreciation for the arts, this role offers a unique blend of creativity, strategy, and community impact. If you’re ready to make a difference through the power of arts marketing, we’d love to hear from you.
Responsibility
- Develop and execute multi-channel marketing strategies to promote arts programs, events, and initiatives across Bali’s cultural hotspots.
- Collaborate with local artists, venues, and cultural organizations to create engaging content and partnerships.
- Manage digital marketing campaigns, including social media, email marketing, and SEO-optimized web content.
- Coordinate with design and production teams to produce high-impact promotional materials (e.g., brochures, videos, digital ads).
- Analyze audience insights and performance metrics to refine marketing approaches and maximize engagement.
- Organize and oversee community outreach programs, workshops, and public events to expand arts accessibility.
- Liaise with media outlets and influencers to secure press coverage and strategic partnerships.
- Monitor industry trends and innovate marketing tactics to keep The Esplanade Co Ltd at the forefront of Bali’s arts scene.
Qualifications
- Bachelor’s degree in Marketing, Communications, Arts Management, or a related field.
- Minimum 3 years of experience in marketing, preferably within the arts, culture, or non-profit sectors.
- Proven track record in digital marketing, including social media management, content creation, and analytics.
- Exceptional written and verbal communication skills in English; proficiency in Indonesian is a plus.
- Strong project management and organizational abilities, with the capacity to handle multiple campaigns simultaneously.
- Creative thinker with a passion for the arts and a deep understanding of audience engagement strategies.
- Familiarity with SEO, Google Analytics, and CRM tools (e.g., Mailchimp, HubSpot).
- Ability to work independently and collaboratively in a fast-paced, contract-based environment.