job description
Join Logiscale Inc. as an Email Marketing & Digital Communications Specialist and take the lead in crafting compelling digital campaigns that drive engagement, conversions, and brand loyalty. Based in the vibrant and inspiring setting of Bali, youâll have the opportunity to shape our email marketing strategy, optimize performance, and deliver data-driven results in a dynamic, fast-paced environment.
In this role, youâll collaborate with cross-functional teams to develop targeted email campaigns, segment audiences, and leverage automation tools to enhance customer journeys. Your expertise in digital communications will be pivotal in amplifying our brandâs voice, increasing open and click-through rates, and ultimately boosting ROI. If youâre a creative thinker with a passion for analytics and a knack for storytelling, this is your chance to make a tangible impact in a growing company.
At Logiscale Inc., we value innovation, collaboration, and continuous learning. Enjoy the flexibility of working in Baliâs thriving digital nomad hub while contributing to high-impact marketing initiatives that resonate globally.
Responsibility
- Develop, execute, and optimize email marketing campaigns to nurture leads, retain customers, and drive conversions.
- Segment and personalize email content based on customer behavior, demographics, and engagement metrics.
- Monitor and analyze campaign performance using KPIs (open rates, CTR, conversion rates) and provide actionable insights.
- Collaborate with design and content teams to create visually appealing, mobile-responsive email templates.
- Implement and manage marketing automation workflows (e.g., drip campaigns, welcome series, abandoned cart emails).
- Ensure compliance with CAN-SPAM, GDPR, and other data privacy regulations.
- A/B test subject lines, CTAs, and content to improve engagement and deliverability.
- Stay updated on industry trends and emerging tools in email marketing and digital communications.
Qualifications
- Bachelorâs degree in Marketing, Communications, Digital Media, or a related field.
- Proven 3+ years of experience in email marketing, digital communications, or a similar role.
- Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo, ActiveCampaign).
- Strong analytical skills with experience using Google Analytics, CRM systems, or marketing dashboards.
- Excellent written and verbal communication skills with a keen eye for detail.
- Experience with HTML/CSS for email template customization is a plus.
- Creative mindset with the ability to develop engaging, on-brand content.
- Self-motivated, organized, and able to manage multiple projects under tight deadlines.