job description
Join Clarks, a globally recognized footwear brand, as an Email Development Executive - eCommerce in the vibrant and dynamic setting of Bali. In this role, you will be at the forefront of driving customer engagement and sales through innovative email marketing strategies tailored for the eCommerce landscape.
As part of our digital marketing team, you will design, develop, and optimize email campaigns that resonate with our diverse audience, ensuring seamless user experiences across all devices. Your expertise in HTML, CSS, and email automation tools will be pivotal in delivering high-impact campaigns that align with Clarksâ brand identity and business objectives.
This is a unique opportunity to contribute to a leading retail brand while enjoying the creative and inspiring environment of Bali. If you are passionate about digital marketing, have a keen eye for detail, and thrive in a collaborative setting, we invite you to apply and help shape the future of Clarksâ eCommerce success.
Responsibility
- Design, code, and deploy responsive HTML email templates that ensure optimal rendering across all devices and email clients.
- Collaborate with marketing, design, and content teams to develop compelling email campaigns that drive engagement, conversions, and customer retention.
- Implement A/B testing strategies to optimize email performance, including subject lines, content, and send times.
- Monitor and analyze key email marketing metrics (open rates, click-through rates, conversions) and provide actionable insights to improve campaign effectiveness.
- Manage email automation workflows, including welcome series, abandoned cart emails, and post-purchase follow-ups.
- Ensure compliance with email marketing best practices, CAN-SPAM, GDPR, and other relevant regulations.
- Troubleshoot and resolve technical issues related to email deliverability, rendering, and functionality.
- Stay updated with industry trends and emerging technologies in email marketing to drive innovation.
Qualifications
- Bachelorâs degree in Marketing, Communications, Computer Science, or a related field.
- Proven experience (2+ years) in email development, with a strong portfolio showcasing HTML/CSS-coded emails.
- Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo, Salesforce Marketing Cloud, or similar).
- Strong understanding of responsive design principles and cross-client email compatibility.
- Experience with A/B testing, segmentation, and personalization strategies in email marketing.
- Familiarity with basic JavaScript and AMP for email is a plus.
- Excellent attention to detail, problem-solving skills, and the ability to work under tight deadlines.
- Strong communication and collaboration skills to work effectively with cross-functional teams.