job description
Are you a data-driven marketer with a knack for turning ad spend into measurable revenue? PT Menara Abadi Sofindo is seeking a dynamic E-Commerce Marketplace Ads Specialist to optimize our digital presence across leading platforms. Based in Baliâs vibrant business hubs, youâll craft high-converting ad campaigns, analyze performance metrics, and scale our marketplace growth.
This role is perfect for a results-oriented professional who thrives in fast-paced environments. Youâll collaborate with cross-functional teams to refine targeting strategies, A/B test creatives, and maximize ROI. If youâre passionate about e-commerce and love transforming budgets into profits, we want you on our team!
Responsibility
- Develop and execute paid advertising strategies across platforms like Tokopedia, Shopee, Lazada, and Bukalapak.
- Monitor and optimize ad performance using analytics tools (e.g., Google Analytics, platform-native dashboards).
- Conduct A/B testing for ad creatives, copy, and targeting to improve conversion rates.
- Collaborate with the marketing team to align ads with promotional calendars and inventory goals.
- Generate weekly/monthly reports on KPIs (CTR, CPA, ROAS) and present actionable insights.
- Stay updated on marketplace algorithm changes and competitor strategies.
- Manage budgets efficiently to ensure maximum ROI while scaling campaigns.
Qualifications
- Bachelorâs degree in Marketing, Business, or related field.
- 2+ years of experience in e-commerce marketplace advertising (Tokopedia, Shopee, etc.).
- Proven track record of driving sales through paid ads (portfolio/case studies preferred).
- Proficiency in analytics tools (Google Analytics, Facebook Ads Manager, etc.).
- Strong analytical skills with the ability to interpret data and adjust strategies.
- Excellent communication and collaboration skills.
- Familiarity with SEO/SEM principles is a plus.