job description
Join Wecruit, a dynamic and innovative skincare brand, as our E-Commerce & Digital Marketing Manager in the heart of Bali, Indonesia. This is a unique opportunity to lead our digital growth strategy in one of the worldâs most vibrant markets, combining the beauty of tropical living with the excitement of a fast-paced e-commerce environment. If youâre passionate about skincare, digital marketing, and driving measurable results, we want you on our team!
As the E-Commerce & Digital Marketing Manager, you will be responsible for developing and executing data-driven strategies to grow our online presence, optimize customer acquisition, and maximize revenue across multiple digital channels. Youâll work closely with our product, design, and sales teams to create compelling campaigns that resonate with our target audience, leveraging SEO, paid advertising, social media, email marketing, and influencer partnerships. Baliâs thriving digital nomad community and booming e-commerce scene make it the perfect location to innovate and scale our brand.
This role is ideal for a results-oriented marketer with a proven track record in e-commerce, digital marketing, and brand growth. Youâll have the freedom to experiment with new ideas, analyze performance metrics, and refine strategies to achieve our business goals. Whether youâre based in Canggu, Ubud, Denpasar, or Kuta, youâll enjoy a flexible work environment with opportunities for professional growth and a healthy work-life balance in paradise.
If youâre ready to take your career to the next level while living in one of the most beautiful places on earth, apply now and letâs grow together!
Responsibility
- Develop and execute comprehensive digital marketing strategies to drive e-commerce growth, including SEO, SEM, social media, email marketing, and influencer collaborations.
- Manage and optimize paid advertising campaigns (Google Ads, Facebook, Instagram, TikTok) to maximize ROI and customer acquisition.
- Oversee the end-to-end e-commerce experience, from website optimization (UX/UI) to checkout conversion and customer retention strategies.
- Analyze performance data using tools like Google Analytics, Shopify, and CRM systems to identify trends, opportunities, and areas for improvement.
- Collaborate with cross-functional teams (product, design, sales) to align marketing initiatives with business objectives and product launches.
- Build and nurture relationships with influencers, bloggers, and media partners to amplify brand awareness and credibility.
- Monitor market trends, competitor activities, and consumer behavior to stay ahead of industry shifts and adjust strategies accordingly.
- Prepare and present regular reports on KPIs, campaign performance, and revenue growth to senior management.
Qualifications
- Minimum 5 years of experience in digital marketing, with at least 3 years focused on e-commerce and performance marketing.
- Proven track record of managing successful paid advertising campaigns (Google Ads, Meta, TikTok) with a strong understanding of CAC, LTV, and ROI metrics.
- Hands-on experience with e-commerce platforms (Shopify, WooCommerce, Magento) and digital marketing tools (Google Analytics, SEMrush, HubSpot, Klaviyo).
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Experience in SEO and content marketing, including keyword research, on-page optimization, and blog strategy.
- Excellent project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple stakeholders.
- Creative mindset with a passion for skincare, beauty, or wellness industries (prior experience in these sectors is a plus).
- Fluency in English; additional languages (Bahasa Indonesia, Mandarin, etc.) are a bonus.
- Ability to work remotely and independently while maintaining strong communication with the team.