job description
Join Penbrothers as a Marketing Executive and take the lead in driving our brandâs growth from the heart of Bali! This is a fully remote, full-time role designed for a hands-on marketer who thrives in fast-paced, innovative environments. Youâll be the engine behind our launch strategies, crafting compelling campaigns, and executing data-driven initiatives to elevate our market presence.
As part of our dynamic team, youâll collaborate with cross-functional stakeholders to develop and implement multi-channel marketing strategiesâfrom digital and social media to content and performance marketing. Your creativity, analytical mindset, and passion for storytelling will be key to engaging our target audience and achieving measurable business impact.
Based in Baliâs vibrant communities (Canggu, Ubud, Denpasar, and beyond), youâll enjoy the flexibility of remote work while contributing to a global vision. Whether youâre optimizing ad spend, refining brand messaging, or analyzing campaign performance, your work will directly shape our success.
Why this role? Ideal for ambitious marketers seeking autonomy, impact, and the chance to work with a forward-thinking company in a tropical paradise.
Responsibility
- Develop and execute end-to-end marketing campaigns across digital, social, email, and content channels to drive brand awareness and lead generation.
- Own the day-to-day marketing operations, including content creation, copywriting, and asset management for launches and ongoing initiatives.
- Monitor and analyze KPIs and performance metrics (e.g., CTR, conversion rates, ROI) to optimize campaigns and report insights to stakeholders.
- Collaborate with design, sales, and product teams to ensure brand consistency and alignment with business goals.
- Manage social media platforms (LinkedIn, Instagram, Facebook) and community engagement to foster brand loyalty.
- Conduct market research and competitive analysis to identify trends, opportunities, and audience insights.
- Coordinate with external agencies or freelancers for paid advertising (Google Ads, Meta Ads) and influencer partnerships.
- Stay ahead of industry trends in digital marketing, SEO, and automation tools to innovate our strategies.
Qualifications
- 3+ years of experience in marketing, preferably in a B2B or B2C tech/startup environment.
- Proven track record of managing successful campaigns with measurable results (portfolio or case studies a plus).
- Proficiency in marketing tools (e.g., Google Analytics, Meta Business Suite, HubSpot, Mailchimp, Canva).
- Exceptional written and verbal communication skills in English; ability to craft compelling narratives for diverse audiences.
- Strong analytical and data-driven mindset with experience in A/B testing and performance tracking.
- Self-starter with project management skillsâable to prioritize tasks and meet deadlines in a remote setting.
- Creative thinker with a problem-solving attitude and adaptability to pivot strategies based on feedback.
- Based in Bali (Canggu, Ubud, Denpasar, etc.) with a stable internet connection for seamless collaboration.