job description
Join Optum as a Direct Marketing Manager and lead high-impact, data-driven campaigns that deliver measurable business growth. In this strategic role, you will design, execute, and optimize multi-channel marketing initiatives to engage customers, drive conversions, and maximize ROI. Your expertise in interpreting campaign P&L impact will be critical in shaping marketing strategies that align with business objectives.
Based in the vibrant and dynamic environment of Bali, Indonesia, you’ll collaborate with cross-functional teams to develop innovative outreach programs, leverage customer insights, and refine targeting strategies. This is an exceptional opportunity for a results-oriented marketer to make a tangible difference in a global organization committed to transforming healthcare through technology and data.
If you thrive in a fast-paced setting, possess a keen analytical mind, and have a passion for performance marketing, we want to hear from you. Elevate your career with Optum and be part of a team that values creativity, precision, and impact.
Responsibility
- Develop and execute ROI-driven direct marketing campaigns across email, SMS, digital ads, and other channels to acquire and retain customers.
- Analyze campaign performance metrics (CTR, conversion rates, CAC, LTV) and provide actionable insights to optimize spend and improve results.
- Manage campaign-level P&L, ensuring marketing investments deliver measurable business value and align with budgetary goals.
- Collaborate with creative, data, and product teams to design high-converting assets, including copy, visuals, and landing pages.
- Segment and target audiences using CRM and marketing automation tools (e.g., Salesforce, HubSpot, Braze) to personalize outreach and enhance engagement.
- Conduct A/B testing and multivariate experiments to refine messaging, offers, and customer journeys.
- Monitor industry trends and competitive landscapes to identify opportunities for innovative marketing strategies.
- Prepare and present performance reports to stakeholders, highlighting KPIs, ROI, and strategic recommendations.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA or advanced degree is a plus.
- Minimum 5+ years of experience in direct marketing, digital marketing, or performance marketing, with a focus on ROI-driven campaigns.
- Proven track record of managing multi-channel marketing programs (email, SMS, paid social, SEO/SEM) with measurable success.
- Strong analytical skills and proficiency in tools like Google Analytics, Tableau, or Power BI to interpret data and derive insights.
- Experience with marketing automation platforms (e.g., Marketo, Pardot, Mailchimp) and CRM systems (e.g., Salesforce).
- Excellent project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
- Superior communication and storytelling abilities, with a knack for crafting compelling narratives for diverse audiences.
- Familiarity with healthcare, SaaS, or B2B marketing is advantageous but not required.