job description
Join Optum as a Direct Marketing Manager / CRM Specialist and lead high-impact, ROI-driven marketing campaigns in the dynamic markets of Bali. This role offers a unique opportunity to shape customer engagement strategies, analyze campaign performance, and drive measurable business growth. You will collaborate with cross-functional teams to optimize customer outreach, interpret P&L impacts, and refine CRM strategies to enhance customer lifetime value.
Based in Baliâs vibrant business hubsâCanggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badungâyouâll leverage data-driven insights to craft personalized marketing initiatives that resonate with diverse audiences. If youâre a strategic thinker with a passion for direct marketing and CRM, this is your chance to make a tangible impact in a global organization.
Responsibility
- Develop and execute direct marketing campaigns across multiple channels (email, SMS, social, etc.) to drive customer acquisition and retention.
- Analyze campaign performance metrics (ROI, CTR, conversion rates) and provide actionable insights to optimize future initiatives.
- Manage CRM platforms to segment audiences, personalize communications, and enhance customer engagement.
- Collaborate with finance teams to interpret campaign-level P&L impacts and align marketing spend with business objectives.
- Design A/B testing strategies to refine messaging, creative assets, and targeting for maximum effectiveness.
- Monitor industry trends and competitive landscapes to identify opportunities for innovation in direct marketing.
- Lead cross-functional teams (creative, analytics, sales) to ensure seamless campaign execution and alignment with brand guidelines.
- Report on KPIs to senior leadership and recommend data-backed strategies for continuous improvement.
Qualifications
- Bachelorâs degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in direct marketing, CRM, or digital marketing roles, with a proven track record of managing ROI-driven campaigns.
- Proficiency in CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools.
- Strong analytical skills with experience in data interpretation (Google Analytics, SQL, Excel, or Tableau).
- Excellent written and verbal communication skills for crafting compelling marketing copy and presentations.
- Ability to thrive in a fast-paced environment, managing multiple projects with tight deadlines.
- Experience in the healthcare, insurance, or B2C sectors is a plus.
- Certifications in digital marketing (e.g., Google Ads, Meta Blueprint) are advantageous.