job description
Are you a creative and data-driven Digital & Social Media Manager looking to make an impact in Baliâs thriving digital landscape? Join Pengiklan Anonim and lead our brandâs online presence across dynamic platforms. In this role, youâll develop and execute cutting-edge digital content and social media strategies to elevate engagement, drive brand awareness, and fuel business growth in one of Southeast Asiaâs most vibrant markets.
Based in the heart of Bali (with flexibility across Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung), youâll collaborate with cross-functional teams to craft compelling campaigns, analyze performance metrics, and stay ahead of digital trends. Whether youâre optimizing ad spend, nurturing community growth, or leveraging influencer partnerships, your expertise will shape how our audience connects with our brand.
If youâre passionate about storytelling, obsessed with analytics, and thrive in a fast-paced environment, this is your chance to turn creativity into measurable resultsâall while living and working in paradise.
Responsibility
- Strategy Development: Design and implement a comprehensive digital and social media strategy aligned with brand goals, targeting local and international audiences.
- Content Creation & Curation: Oversee the production of high-quality, platform-optimized content (text, images, videos, reels) that resonates with our audience and reflects brand identity.
- Community Management: Foster and grow an engaged online community by responding to interactions, moderating discussions, and implementing loyalty initiatives.
- Paid Campaigns: Plan, execute, and optimize paid social media campaigns (Meta, Google Ads, TikTok, etc.) to maximize ROI and lead generation.
- Analytics & Reporting: Monitor KPIs (engagement rates, CTR, conversions) using tools like Google Analytics and social insights, and present actionable recommendations.
- Influencer & Partnerships: Identify and collaborate with local influencers, creators, and industry partners to amplify brand reach.
- SEO & Trend Analysis: Stay updated on digital trends, algorithm changes, and SEO best practices to ensure content visibility and relevance.
- Cross-Team Collaboration: Work closely with marketing, design, and sales teams to ensure cohesive messaging and campaign alignment.
Qualifications
- Experience: Minimum 3+ years in digital/social media management, preferably in a fast-paced agency or in-house role.
- Platform Expertise: Proven track record of managing and growing social media accounts (Instagram, Facebook, LinkedIn, TikTok, YouTube).
- Analytical Skills: Proficiency in analytics tools (Google Analytics, Meta Business Suite, Hootsuite) and A/B testing methodologies.
- Content & Design: Strong copywriting skills and a keen eye for visual storytelling (basic graphic/video editing is a plus).
- Advertising Knowledge: Hands-on experience with paid social advertising, budget management, and performance tracking.
- Communication: Fluent in English (written and verbal); Indonesian language skills are advantageous.
- Creativity & Adaptability: Ability to think outside the box, pivot strategies quickly, and solve problems under tight deadlines.
- Education: Bachelorâs degree in Marketing, Communications, Digital Media, or a related field.