job description
Join BOLDe as a Digital Marketing Specialist (Supervisor) and lead the charge in optimizing our digital advertising strategies in the vibrant heart of Bali. This is a unique opportunity to shape high-impact campaigns, drive brand growth, and innovate in a dynamic, fast-paced environment.
As a key player in our marketing team, you will oversee the execution of data-driven digital marketing initiatives, ensuring maximum ROI across paid, organic, and performance channels. Your expertise will help elevate BOLDeâs online presence, engage target audiences, and convert leads into loyal customers. Based in Canggu, Bali, youâll collaborate with cross-functional teams to align marketing efforts with business objectives while staying ahead of industry trends.
If youâre a strategic thinker with a passion for digital innovation and a track record of delivering measurable results, weâd love to hear from you. Apply today and take the next step in your career with a company that values creativity, performance, and growth.
Responsibility
- Develop, implement, and optimize digital advertising campaigns across platforms like Google Ads, Meta, and programmatic networks to maximize ROI.
- Supervise and mentor a team of digital marketers, ensuring alignment with KPIs and brand guidelines.
- Analyze performance metrics (CTR, CPA, conversion rates) and provide actionable insights to refine strategies.
- Collaborate with content and design teams to create compelling ad creatives and landing pages.
- Manage budget allocation and bidding strategies to ensure cost-efficient spend across channels.
- Stay updated on digital marketing trends, tools, and best practices to maintain a competitive edge.
- Conduct A/B testing for ads, emails, and funnels to improve engagement and conversion rates.
- Report on campaign performance to stakeholders with clear, data-backed recommendations.
Qualifications
- Bachelorâs degree in Marketing, Business, Communications, or a related field.
- Minimum 5 years of experience in digital marketing, with at least 2 years in a supervisory role.
- Proven expertise in paid advertising (PPC, social ads), SEO, and performance marketing.
- Strong analytical skills with proficiency in Google Analytics, Meta Ads Manager, and data visualization tools.
- Experience managing teams and cross-functional projects in a fast-paced environment.
- Excellent communication and leadership skills to drive collaboration and innovation.
- Certifications in Google Ads, Meta Blueprint, or HubSpot are a plus.
- Familiarity with CRM tools (e.g., Salesforce, HubSpot) and marketing automation platforms.