job description
Join Highscope in beautiful Bali as a Digital Marketing Specialist focused on driving student enrollment growth. This is a unique opportunity to leverage your marketing expertise in the education sector, developing and executing data-driven campaigns that attract and convert prospective students.
In this dynamic role, you will collaborate with cross-functional teams to enhance brand visibility, optimize digital channels, and implement innovative strategies to boost admissions. Your creativity and analytical skills will be key to expanding Highscope’s reach and impact in the competitive education market.
Bali’s vibrant culture and thriving digital landscape provide the perfect backdrop for this role, offering both professional growth and an inspiring work environment.
Responsibility
- Develop and execute digital marketing strategies to increase student enrollment and brand awareness.
- Manage and optimize SEO/SEM, PPC, and social media campaigns to drive targeted traffic.
- Create compelling content marketing materials (blogs, videos, infographics) to engage prospective students.
- Analyze performance metrics (Google Analytics, CRM data) to refine campaigns and improve ROI.
- Collaborate with admissions teams to align marketing efforts with enrollment goals.
- Monitor industry trends and competitor activities to identify growth opportunities.
- Oversee email marketing and lead nurturing initiatives to convert leads into enrollments.
- Coordinate with designers and developers to ensure brand consistency across all digital assets.
Qualifications
- Bachelor’s degree in Marketing, Business, or related field.
- Minimum 3 years of experience in digital marketing, preferably in education or EdTech.
- Proven track record in SEO, SEM, and social media marketing.
- Proficiency in Google Analytics, AdWords, and marketing automation tools.
- Strong analytical and data-driven decision-making skills.
- Excellent written and verbal communication in English.
- Experience with CRM systems (e.g., HubSpot, Salesforce) is a plus.
- Creative mindset with a passion for education and student success.