job description
Join Remote Staff in an exciting opportunity to shape the digital presence of a groundbreaking member hub and retail platform tailored for electricians and tradespeople. As a Digital Marketing Specialist, you’ll play a pivotal role in launching an innovative product line, driving brand awareness, and engaging a niche B2B audience through data-driven strategies.
Based in the vibrant communities of Bali (Canggu, Ubud, Denpasar, and beyond), this remote role offers the flexibility to work from paradise while collaborating with a dynamic international team. Your expertise in digital marketing will help transform technical audiences into loyal customers through targeted campaigns, SEO, and content that resonates.
If you’re passionate about crafting compelling narratives, optimizing conversion funnels, and leveraging analytics to fuel growth, this is your chance to make an impact in a fast-paced, innovative environment.
Responsibility
- Develop and execute multi-channel digital marketing campaigns (SEO, SEM, email, social media, and content marketing) to drive traffic and conversions for the member hub and retail platform.
- Create and optimize high-converting landing pages and digital assets tailored to electricians, tradespeople, and B2B audiences.
- Conduct market research and competitor analysis to identify trends, gaps, and opportunities in the trades/industrial sector.
- Manage paid advertising campaigns (Google Ads, Meta, LinkedIn) with a focus on ROI, lead generation, and customer acquisition.
- Collaborate with product and design teams to ensure brand consistency across all digital touchpoints, including the new product launch.
- Monitor and report on KPIs (CTR, CAC, conversion rates, engagement) using tools like Google Analytics, HubSpot, or similar.
- Build and nurture email marketing sequences and automation workflows to engage and retain members.
- Stay ahead of industry trends in digital marketing, especially for technical/niche audiences, and propose innovative strategies.
Qualifications
- 3+ years of experience in digital marketing, preferably in B2B, e-commerce, or technical industries.
- Proven track record of managing SEO/SEM, PPC, and social media campaigns with measurable results.
- Proficiency in Google Analytics, Google Ads, Meta Business Suite, and marketing automation tools (e.g., HubSpot, Mailchimp).
- Strong copywriting and content creation skills with the ability to adapt tone for technical and non-technical audiences.
- Experience with A/B testing, landing page optimization, and conversion rate improvement.
- Familiarity with CRM systems and data-driven decision-making.
- Excellent analytical and problem-solving skills with a focus on performance metrics.
- Self-motivated, detail-oriented, and able to work independently in a remote setting.