job description
Join Allure Alluminio as a Digital Marketing Specialist in the heart of Bali and drive measurable growth through cutting-edge performance marketing, compelling content, and deep consumer insights. This is a unique opportunity to shape digital strategies in a dynamic, fast-paced environment while enjoying the vibrant culture of Bali.
As a key player in our marketing team, you will leverage data-driven approaches to optimize campaigns, enhance brand visibility, and convert engagement into tangible business results. Your expertise in performance marketing, paired with a creative mindset, will help us connect with our target audience and expand our digital footprint across multiple channels.
Whether you're refining ad targeting, crafting high-impact content, or analyzing consumer behavior, your work will directly influence our success in the competitive digital landscape. If you thrive in a collaborative setting and are passionate about turning insights into action, this role is for you.
Responsibility
- Develop and execute performance marketing strategies across paid social, search, and display channels to drive lead generation and conversions.
- Create and optimize high-converting ad campaigns (Google Ads, Meta, TikTok, etc.) with a focus on ROI and KPIs.
- Analyze consumer behavior data to refine targeting, messaging, and funnel optimization for maximum impact.
- Collaborate with content teams to produce SEO-optimized, engaging content (blogs, social media, email) that aligns with brand voice and business goals.
- Monitor and report on campaign performance using tools like Google Analytics, GA4, and marketing automation platforms.
- Conduct A/B testing for ads, landing pages, and CTAs to improve conversion rates and user experience.
- Stay ahead of digital marketing trends and competitor strategies to identify new growth opportunities.
- Manage budget allocation across channels to ensure cost-efficient scaling of marketing efforts.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
- Proven 3+ years of experience in digital marketing, with a strong portfolio of performance-driven campaigns.
- Expertise in Google Ads, Meta Ads Manager, TikTok Ads, and other paid media platforms.
- Proficiency in Google Analytics 4, SEMrush, Ahrefs, or similar analytics tools.
- Strong copywriting and content creation skills with an understanding of SEO best practices.
- Experience with CRM and marketing automation tools (HubSpot, Mailchimp, etc.) is a plus.
- Data-driven mindset with the ability to interpret metrics and translate insights into actionable strategies.
- Excellent English communication skills and ability to work in a fast-paced, remote or hybrid setting.