job description
Join Ali Bina Group Sdn Bhd as a Digital Marketing Specialist in the vibrant heart of Bali! Weâre seeking a creative, data-driven marketer to elevate our brand presence, craft compelling content, and drive engagement across digital platforms. This is your chance to work in a dynamic, fast-paced environment while enjoying the tropical lifestyle of Baliâwhether youâre based in Canggu, Ubud, Denpasar, or Jimbaran.
As part of our team, youâll play a pivotal role in shaping our marketing strategies, optimizing campaigns, and connecting with our audience through innovative storytelling. If youâre passionate about social media, SEO, and content creation, and thrive in a collaborative setting, we want to hear from you!
Bali offers the perfect blend of work and leisure, with its stunning beaches, rich culture, and thriving digital nomad community. Take your career to the next level while living in paradise.
Responsibility
- Develop and execute data-driven digital marketing strategies to increase brand awareness and lead generation.
- Create, curate, and manage engaging content for social media, blogs, email campaigns, and websites.
- Optimize SEO/SEM efforts to improve organic search rankings and drive targeted traffic.
- Monitor and analyze KPIs (e.g., engagement rates, conversion rates, ROI) using tools like Google Analytics and social media insights.
- Manage paid advertising campaigns (e.g., Google Ads, Meta Ads, LinkedIn) to maximize reach and conversions.
- Collaborate with cross-functional teams to align marketing efforts with business goals and product launches.
- Stay ahead of industry trends and emerging platforms to innovate campaign approaches.
- Build and nurture community engagement through interactive content and customer interactions.
Qualifications
- Bachelorâs degree in Marketing, Communications, Business, or a related field (or equivalent experience).
- Proven 2+ years of experience in digital marketing, social media management, or content creation.
- Proficiency in SEO tools (e.g., Ahrefs, SEMrush), Google Analytics, and social media platforms (Meta, Instagram, LinkedIn, TikTok).
- Strong copywriting and storytelling skills with a portfolio of past work (e.g., blogs, social posts, ad copies).
- Experience with paid advertising (Google Ads, Facebook Ads Manager) and A/B testing.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Excellent English communication skills (written and verbal).
- Creative thinker with a passion for brand growth and audience engagement.