job description
Join Le Louvre Patisserie, a premier luxury French patisserie brand, as our Digital Marketing Specialist in Bali. This is a unique opportunity to drive our digital growth strategy, elevate commercial performance, and lead cross-functional execution in one of Indonesia’s most dynamic and competitive markets.
As a key member of our marketing team, you will develop and implement data-driven digital campaigns, optimize our online presence, and engage our audience through innovative content and performance marketing. Your expertise will shape our brand’s digital footprint, ensuring we remain at the forefront of Bali’s thriving culinary and lifestyle scene.
If you are a creative, analytical, and results-oriented digital marketer with a passion for luxury brands, we invite you to apply and help us craft unforgettable digital experiences for our discerning clientele.
Responsibility
- Develop and execute a comprehensive digital marketing strategy to drive brand awareness, customer acquisition, and revenue growth across all digital channels (social media, SEO/SEM, email, and paid advertising).
- Manage and optimize performance marketing campaigns (Google Ads, Meta Ads, TikTok Ads) to maximize ROI, conversion rates, and customer engagement.
- Create and oversee content calendars, ensuring high-quality, on-brand content that resonates with our luxury audience, including photography, videography, and copywriting.
- Monitor and analyze KPIs and metrics (traffic, CTR, CAC, LTV) using tools like Google Analytics, Meta Business Suite, and CRM systems to refine strategies and report insights to stakeholders.
- Collaborate with cross-functional teams (sales, product, and operations) to align digital initiatives with business goals and seasonal promotions.
- Lead SEO and SEM efforts to improve organic search rankings, local SEO, and paid search performance for Le Louvre Patisserie’s online presence.
- Build and nurture community engagement through social media management, influencer partnerships, and loyalty programs to foster brand advocacy.
- Stay ahead of digital trends, emerging platforms, and competitive benchmarks to innovate and adapt strategies in a fast-paced market.
Qualifications
- Bachelor’s degree in Marketing, Digital Media, Communications, or a related field. Master’s degree is a plus.
- Minimum 3-5 years of experience in digital marketing, preferably in the F&B, hospitality, or luxury retail industries.
- Proven track record of managing paid advertising campaigns (Google Ads, Meta Ads, TikTok Ads) with a strong understanding of bidding strategies and audience targeting.
- Proficiency in Google Analytics, SEMrush, Ahrefs, Canva, and CRM tools (e.g., HubSpot, Mailchimp).
- Excellent content creation and copywriting skills, with an eye for luxury branding and storytelling.
- Strong analytical and data-driven decision-making abilities to interpret performance metrics and optimize campaigns.
- Experience with social media management tools (e.g., Hootsuite, Buffer) and basic graphic design/video editing skills are advantageous.
- Fluent in English (written and verbal); proficiency in Indonesian is a plus.