job description
Join Maine City Property Holding Corporation as a Digital Marketing Specialist (Hotel OTA) and play a pivotal role in driving online visibility and revenue growth for our hospitality portfolio. Based in the vibrant regions of Bali, you will manage our Online Travel Agency (OTA) accounts, optimize digital campaigns, and enhance guest engagement to maximize bookings and revenue.
This is a unique opportunity to blend creativity with data-driven strategies in a dynamic, fast-paced environment. If you are passionate about digital marketing, hospitality, and leveraging technology to boost business performance, we want to hear from you!
Responsibility
- Manage and optimize hotel listings across major OTAs (e.g., Booking.com, Agoda, Expedia) to maximize visibility and conversions.
- Develop and execute digital marketing strategies to drive direct bookings and increase revenue.
- Monitor and analyze performance metrics (e.g., occupancy rates, ADR, RevPAR) to refine campaigns.
- Collaborate with the sales and revenue teams to align marketing efforts with business goals.
- Create compelling content, including descriptions, promotions, and visuals, to enhance OTA profiles.
- Stay updated on industry trends, competitor activities, and OTA algorithm changes.
- Manage guest reviews and ratings to maintain a strong online reputation.
- Generate reports and insights to guide data-driven decision-making.
Qualifications
- Bachelor’s degree in Marketing, Hospitality, Business, or a related field.
- Proven experience in digital marketing, preferably in the hospitality or tourism industry.
- Strong understanding of OTA platforms, SEO, and online advertising.
- Proficiency in analytics tools (e.g., Google Analytics, OTA dashboards).
- Excellent communication, content creation, and project management skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Familiarity with CRM systems and email marketing is a plus.
- Passion for travel, hospitality, and digital innovation.