job description
Are you a creative and data-driven Digital Marketing Specialist passionate about the Food & Beverage (F&B) industry? Join our dynamic team in Bali and take the lead in crafting innovative digital strategies to elevate our brand’s online presence, drive engagement, and boost conversions.
In this role, you’ll collaborate with a talented, forward-thinking team to develop and execute cutting-edge campaigns across social media, SEO, email marketing, and paid advertising. We offer a competitive salary, a flexible work environment, and the opportunity to make a real impact in a fast-paced, creative setting.
If you thrive in a role that blends creativity with analytics and have a proven track record in digital marketing for F&B or hospitality, we’d love to hear from you!
Responsibility
- Develop and implement data-driven digital marketing strategies tailored to the F&B industry, including social media, SEO, PPC, and email campaigns.
- Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, etc.) to maximize ROI and customer acquisition.
- Create engaging, on-brand content (copy, graphics, videos) for social media, blogs, and digital platforms.
- Monitor and analyze KPIs (traffic, engagement, conversions) using tools like Google Analytics and provide actionable insights.
- Collaborate with cross-functional teams (design, sales, product) to align marketing efforts with business goals.
- Stay ahead of digital marketing trends and competitor activities to identify new opportunities.
- Build and nurture customer relationships through loyalty programs, CRM, and personalized campaigns.
- Optimize website and landing pages for SEO and user experience to improve organic rankings and conversions.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 2-3 years of experience in digital marketing, preferably in the F&B, hospitality, or retail sectors.
- Proven expertise in SEO, SEM, social media management, and content creation.
- Proficiency in tools like Google Analytics, Meta Business Suite, SEMrush, or Ahrefs.
- Strong analytical and reporting skills with the ability to translate data into actionable strategies.
- Excellent written and verbal communication skills in English.
- Creative mindset with a keen eye for brand consistency and storytelling.
- Ability to work independently and in a fast-paced, collaborative environment.