job description
Join Skills Development Academy as a Digital Marketing Specialist and take the lead in crafting high-impact digital strategies to elevate brand visibility, drive lead generation, and accelerate customer acquisition across multiple platforms. Based in the vibrant hub of Canggu, Bali, you’ll work in a dynamic environment where creativity meets data-driven decision-making.
In this role, you’ll leverage cutting-edge digital marketing tools and techniques to optimize campaigns, analyze performance metrics, and refine strategies for maximum ROI. Whether it’s through SEO, paid advertising, social media, or content marketing, your expertise will shape the digital presence of our brand and contribute to measurable business growth.
If you’re a results-oriented marketer with a passion for innovation and a knack for turning insights into action, this is your opportunity to make a lasting impact in one of Southeast Asia’s most exciting markets.
Responsibility
- Develop and execute multi-channel digital marketing campaigns (SEO, SEM, PPC, social media, email) to drive lead generation and customer acquisition.
- Optimize ad spend and performance across platforms like Google Ads, Meta, LinkedIn, and TikTok to maximize ROI.
- Create and manage content calendars, ensuring consistent, engaging, and brand-aligned messaging.
- Monitor and analyze KPIs (CTR, conversion rates, CAC, LTV) using tools like Google Analytics, SEMrush, or HubSpot to refine strategies.
- Collaborate with design and content teams to produce high-converting landing pages, ads, and multimedia assets.
- Conduct market research and competitor analysis to identify trends, opportunities, and gaps in the digital landscape.
- Implement A/B testing for ads, emails, and landing pages to improve engagement and conversion rates.
- Stay ahead of emerging digital marketing trends and recommend innovative tactics to maintain a competitive edge.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
- Proven 3+ years of experience in digital marketing, with a strong portfolio of successful campaigns.
- Proficiency in Google Ads, Meta Ads Manager, SEO tools (Ahrefs/SEMrush), and Google Analytics 4.
- Experience with CRM platforms (e.g., HubSpot, Salesforce) and marketing automation tools.
- Strong analytical and data-driven mindset with the ability to interpret metrics and derive actionable insights.
- Excellent written and verbal communication skills in English; Indonesian language is a plus.
- Creative thinker with a problem-solving approach and the ability to work in a fast-paced environment.
- Certifications in Google Ads, Meta Blueprint, or HubSpot are highly advantageous.