job description
Join Bimbel Nest Academy, a leading educational institution, as a Digital Marketing Specialist and play a pivotal role in shaping innovative marketing strategies to drive rapid growth. Based in the vibrant heart of Bali (Badung), you’ll collaborate with a dynamic team to elevate brand awareness, engage target audiences, and optimize digital campaigns across multiple channels.
This is a unique opportunity to combine creativity with data-driven insights to attract students, parents, and partners in the competitive education sector. Your expertise in digital marketing will directly impact enrollment rates, community engagement, and the academy’s expansion in Indonesia’s thriving ed-tech landscape.
If you’re passionate about crafting compelling narratives, leveraging social media, and analyzing performance metrics to refine strategies, this role is your chance to make a tangible difference while growing your career in a fast-paced, supportive environment.
Responsibility
- Develop and execute data-driven digital marketing campaigns (SEO, SEM, email, social media) to boost student enrollment and brand visibility.
- Manage and optimize social media platforms (Instagram, Facebook, LinkedIn, TikTok) with engaging content tailored to parents and students.
- Create and oversee content calendars, including blogs, videos, and infographics, aligned with academic milestones and promotions.
- Monitor and analyze KPIs (traffic, conversion rates, ROI) using tools like Google Analytics and adjust strategies accordingly.
- Collaborate with the admissions and creative teams to design targeted ad campaigns (Google Ads, Meta Ads) for local and regional audiences.
- Implement SEO best practices to improve organic search rankings for course-related keywords.
- Build and nurture partnerships with influencers, schools, and community organizations to expand reach.
- Stay updated on digital marketing trends and competitor activities to propose innovative growth tactics.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 2-3 years of experience in digital marketing, preferably in education, ed-tech, or service-based industries.
- Proven track record in social media management, SEO, and paid advertising (certifications are a plus).
- Proficiency in tools like Google Analytics, Meta Business Suite, Canva, and Mailchimp.
- Strong copywriting and storytelling skills with a portfolio of past campaigns.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Fluency in English and Indonesian (written and verbal).
- Creative, proactive, and able to work in a fast-paced, collaborative environment.