job description
Join Cooee Inc as a Digital Marketing Specialist in the vibrant heart of Bali! Weâre looking for a creative mind to craft compelling content, develop engaging storytelling angles, and deliver impactful messages that resonate with our audience.
In this dynamic role, youâll collaborate with cross-functional teams to elevate our brandâs digital presence through innovative campaigns, social media strategies, and data-driven insights. Whether youâre brainstorming fresh content ideas or refining our brand voice, your work will directly shape how we connect with customers in a fast-paced, globally inspired environment.
Baliâs thriving digital nomad hub offers the perfect backdrop for creativity and growth. If youâre passionate about marketing, storytelling, and making an impact, weâd love to hear from you!
Responsibility
- Develop and execute data-driven digital marketing strategies to boost brand awareness and engagement.
- Create high-quality, SEO-optimized content (blogs, social media posts, videos, and graphics) aligned with brand guidelines.
- Brainstorm and implement innovative storytelling angles to captivate target audiences across multiple platforms.
- Manage and grow social media channels (Instagram, LinkedIn, Facebook, TikTok) with consistent, on-brand messaging.
- Analyze performance metrics (Google Analytics, social insights) and adjust campaigns for maximum ROI.
- Collaborate with designers, copywriters, and developers to produce multimedia content that drives conversions.
- Stay ahead of digital marketing trends and competitor strategies to keep our brand at the forefront.
- Optimize email marketing campaigns and automation workflows to nurture leads and retain customers.
Qualifications
- Bachelorâs degree in Marketing, Communications, Business, or a related field.
- Proven 2+ years of experience in digital marketing, content creation, or social media management.
- Strong copywriting and editing skills with a knack for storytelling.
- Proficiency in SEO tools (Ahrefs, SEMrush, Google Keyword Planner) and analytics platforms (Google Analytics, Meta Insights).
- Experience with content management systems (CMS) (WordPress, HubSpot) and design tools (Canva, Adobe Creative Suite).
- Familiarity with paid advertising (Google Ads, Meta Ads) and A/B testing.
- Excellent communication and project management skills to meet deadlines in a fast-paced environment.
- Portfolio showcasing successful campaigns or content projects is a plus.