job description
Join a dynamic and collaborative team as a Digital Marketing Specialist and take the lead in driving brand awareness for innovative training programs. This role offers the exciting opportunity to develop and execute cutting-edge digital marketing strategies across multiple channels, including social media, email, SEO, and paid advertising.
Based in the vibrant hub of Canggu, Bali, youâll work in a fast-paced environment where creativity and data-driven decision-making go hand in hand. Your mission will be to amplify our brandâs voice, engage target audiences, and convert leads into loyal customers through strategic, high-impact campaigns.
If youâre passionate about digital marketing, thrive in a team-oriented setting, and have a knack for crafting compelling content, this is your chance to make a real impact in a growing industry.
Responsibility
- Develop and implement multi-channel digital marketing strategies to boost brand visibility and engagement.
- Create, optimize, and manage SEO/SEM campaigns to drive organic and paid traffic.
- Design and execute social media campaigns across platforms like Facebook, Instagram, LinkedIn, and TikTok.
- Produce high-quality content (blogs, videos, graphics) aligned with brand messaging and audience preferences.
- Monitor and analyze KPIs (CTR, conversion rates, ROI) using tools like Google Analytics and adjust strategies accordingly.
- Collaborate with cross-functional teams to ensure consistent branding and messaging.
- Stay ahead of digital marketing trends and recommend innovative approaches to outperform competitors.
- Manage email marketing campaigns, including segmentation, A/B testing, and performance tracking.
Qualifications
- Bachelorâs degree in Marketing, Communications, Business, or a related field.
- Proven experience (2+ years) in digital marketing, social media management, or content creation.
- Strong understanding of SEO, SEM, PPC, and analytics tools (Google Analytics, Meta Ads Manager, etc.).
- Excellent written and verbal communication skills in English.
- Proficiency in content creation tools (Canva, Adobe Suite, CapCut) and CMS platforms (WordPress, HubSpot).
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Creative thinker with a passion for storytelling and brand building.
- Ability to work in a fast-paced, collaborative environment and meet tight deadlines.