job description
Join HRT People Solutions, Inc. as a Digital Marketing Specialist in the vibrant heart of Bali! Weâre seeking a dynamic and creative professional to drive our brandâs digital presence, craft compelling campaigns, and engage audiences across multiple platforms. This is your chance to work in a fast-paced, innovative environment while enjoying the tropical lifestyle Bali has to offer.
In this role, youâll be at the forefront of developing and executing data-driven marketing strategies to boost brand awareness, generate leads, and maximize ROI. From social media management to content creation and market analysis, youâll play a pivotal role in shaping our digital footprint. If youâre passionate about marketing, thrive in collaborative settings, and want to make an impact in one of Southeast Asiaâs most exciting markets, weâd love to hear from you!
Responsibility
- Plan, develop, and execute comprehensive digital marketing campaigns across social media, email, SEO, and paid advertising channels.
- Manage and optimize company social media profiles (Instagram, Facebook, LinkedIn, TikTok) to increase engagement and follower growth.
- Create high-quality, SEO-optimized content including blog posts, graphics, videos, and ad copy to attract and retain target audiences.
- Conduct market research and competitor analysis to identify trends, opportunities, and insights for strategic decision-making.
- Monitor and analyze campaign performance using tools like Google Analytics, Meta Business Suite, and SEO platforms, providing actionable reports.
- Collaborate with cross-functional teams (sales, design, product) to ensure brand consistency and alignment with business goals.
- Develop and manage marketing budgets, ensuring cost-effective allocation of resources for maximum impact.
- Stay updated with the latest digital marketing trends, tools, and best practices to keep strategies innovative and competitive.
Qualifications
- Bachelorâs degree in Marketing, Communications, Business, or a related field.
- Minimum of 2-3 years of proven experience in digital marketing, social media management, or a similar role.
- Strong proficiency in digital marketing tools (e.g., Google Ads, Meta Ads Manager, SEMrush, Canva, Mailchimp).
- Excellent written and verbal communication skills in English; additional language skills are a plus.
- Creative mindset with a portfolio showcasing successful campaigns, content, or design work.
- Analytical skills with the ability to interpret data and derive insights to optimize performance.
- Self-motivated, detail-oriented, and able to manage multiple projects with tight deadlines.
- Familiarity with Baliâs market dynamics and cultural nuances is advantageous.