job description
Join Oxcel Finance as a Digital Marketing Specialist and take the lead in driving our marketing initiatives in the vibrant digital landscape of Bali. This role offers a unique opportunity to shape the brand presence of a growing Australian business, leveraging your expertise in social media, content creation, and digital campaigns. Based in the dynamic hub of Canggu, you'll work in a collaborative environment that values innovation and creativity.
As a key player in our marketing team, you'll develop and execute strategies that enhance our online visibility, engage our target audience, and drive measurable results. Whether you're crafting compelling content, optimizing digital campaigns, or analyzing performance metrics, your work will directly contribute to our growth and success in the competitive financial services sector.
If you're passionate about digital marketing and eager to make an impact in a fast-paced, international setting, this is the perfect role for you. Enjoy the flexibility of working in Bali's inspiring environment while advancing your career with a forward-thinking company.
Responsibility
- Develop and implement comprehensive digital marketing strategies to enhance brand awareness and drive customer engagement.
- Manage and optimize social media platforms, including content creation, scheduling, and community management.
- Plan, execute, and monitor digital advertising campaigns across various channels (e.g., Google Ads, Facebook, LinkedIn).
- Create and curate high-quality content, including blog posts, articles, and multimedia assets, aligned with brand guidelines.
- Analyze and report on campaign performance using tools like Google Analytics, providing actionable insights for continuous improvement.
- Collaborate with cross-functional teams to ensure marketing initiatives align with business objectives and customer needs.
- Stay updated with industry trends and emerging digital marketing technologies to maintain a competitive edge.
- Manage SEO and SEM strategies to improve organic search rankings and drive targeted traffic.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience (2+ years) in digital marketing, with a strong portfolio of successful campaigns.
- Proficiency in digital marketing tools and platforms, including Google Analytics, Meta Ads Manager, and SEO tools.
- Excellent written and verbal communication skills, with a keen eye for detail and creativity.
- Strong analytical skills and the ability to interpret data to inform marketing strategies.
- Experience with content management systems (CMS) and basic graphic design tools (e.g., Canva, Adobe Suite).
- Ability to work independently and collaboratively in a fast-paced, remote-friendly environment.
- Knowledge of financial services or fintech industries is a plus.