job description
Are you a Digital Ads Specialist passionate about crafting high-impact campaigns on Meta (Facebook & Instagram) and other social media platforms? Epsilon Group Services is seeking a dynamic professional to join our team in Bali, Indonesia (Canggu, Ubud, or surrounding areas) and drive measurable results through strategic paid advertising.
In this role, you’ll design, execute, and optimize data-driven ad campaigns to boost brand visibility, engagement, and conversions. With a competitive salary of ₱35,000 – ₱40,000/month + 20% night differential, this is your chance to work in a vibrant, collaborative environment while leveraging the latest digital marketing tools.
If you thrive in a fast-paced setting and have a proven track record in social media advertising, audience targeting, and performance analysis, we want to hear from you!
Responsibility
- Develop, manage, and optimize Meta (Facebook & Instagram) ad campaigns to achieve KPIs (CTR, CPC, ROAS, conversions).
- Conduct audience research and segmentation to refine targeting strategies for maximum engagement.
- Create compelling ad copy, visuals, and A/B tests to improve campaign performance.
- Monitor budget allocation and bidding strategies to ensure cost-efficient spend.
- Analyze campaign metrics using tools like Meta Ads Manager, Google Analytics, and third-party platforms.
- Collaborate with cross-functional teams (design, content, sales) to align ads with broader marketing goals.
- Stay updated on social media trends, algorithm changes, and best practices in digital advertising.
- Generate detailed reports on campaign performance and present insights to stakeholders.
Qualifications
- Proven experience (2+ years) as a Digital Ads Specialist or similar role, with a focus on Meta Ads and social media platforms.
- Strong proficiency in Meta Ads Manager, Google Ads, and analytics tools (e.g., Google Analytics, Power BI).
- Excellent copywriting and creative thinking skills for ad development.
- Data-driven mindset with the ability to interpret performance metrics and ROI.
- Familiarity with pixel tracking, retargeting, and conversion optimization.
- Strong communication and collaboration skills to work with global teams.
- Certifications in Meta Blueprint, Google Ads, or HubSpot are a plus.
- Willingness to work onsite in Bali (Canggu, Ubud, or nearby areas).