job description
Are you a creative and results-driven marketer looking to take your career to the next level? Amkor Travel and Tours is seeking a dynamic Digital Marketing Specialist to join our growing team in Quezon City. In this role, you will play a pivotal part in shaping our online presence, driving brand awareness, and generating high-quality leads for our premier travel packages and services.
As our Digital Marketing Specialist, you will design, implement, and monitor highly effective digital marketing campaigns across multiple platforms, including social media, search engines, and email. You will have the unique opportunity to showcase your creativity, leverage data-driven insights, and directly contribute to the growth of a leading brand in the travel and tourism industry. If you have a passion for travel and a proven track record in digital strategy, we want to hear from you!
At Amkor Travel, we believe in nurturing talent and fostering a collaborative, fast-paced work environment. This is your chance to grow your skills, make your mark, and build a rewarding career with an industry innovator. Apply today and embark on an exciting journey with us!
Responsibility
- Plan, execute, and optimize all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.
- Create, curate, and manage engaging written, graphic, and video content for our social media channels (Facebook, Instagram, TikTok).
- Monitor, analyze, and report on the performance of digital marketing campaigns and website traffic using Google Analytics and other analytical tools.
- Collaborate with internal teams to design and promote attractive travel packages and seasonal promotions.
- Manage and maintain the company website to ensure optimal user experience and SEO-friendliness.
- Identify digital trends and insights, and optimize spend and performance based on data.
- Engage and build relationships with online communities, influencers, and customers to enhance brand loyalty.
Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- At least 1-2 years of proven work experience in digital marketing or social media management, preferably in the travel/tourism industry.
- Solid understanding of SEO, SEM, Google Analytics, and Facebook Ads Manager.
- Excellent written and verbal communication skills with strong copywriting capabilities.
- Basic graphic design skills (proficiency in Canva, Adobe Photoshop, or similar tools) and video editing capabilities.
- Strong analytical mindset with the ability to interpret data and adjust strategies accordingly.
- Highly organized, creative, and capable of working both independently and collaboratively.