job description
Join Homu Kanpai as a Digital Marketing & Social Media Specialist and play a pivotal role in shaping our brand’s digital presence in Bali’s vibrant market. This is a unique opportunity to drive creative campaigns, engage with diverse audiences, and elevate our brand awareness through innovative digital strategies.
Based in the dynamic region of Badung, Bali, you’ll collaborate with a passionate team to develop and execute data-driven marketing initiatives across social media, content creation, and digital advertising. Your expertise will help us connect with customers, expand our reach, and achieve measurable growth in a competitive landscape.
If you’re a results-oriented marketer with a flair for storytelling and a deep understanding of digital trends, we’d love to hear from you. This full-time role offers a competitive salary, a collaborative work environment, and the chance to make a real impact in one of Indonesia’s most exciting industries.
Responsibility
- Develop and implement comprehensive digital marketing strategies to enhance brand visibility and engagement across social media platforms (Instagram, Facebook, LinkedIn, TikTok, etc.).
- Create, curate, and manage high-quality content calendars, including posts, videos, stories, and reels, aligned with brand voice and business objectives.
- Monitor and analyze KPIs and performance metrics (e.g., engagement rates, click-through rates, conversions) to optimize campaigns and report insights to stakeholders.
- Collaborate with cross-functional teams (design, sales, product) to ensure consistent messaging and cohesive brand representation.
- Manage paid social media advertising campaigns, including budget allocation, audience targeting, and A/B testing to maximize ROI.
- Stay ahead of industry trends and emerging platforms, proposing innovative ideas to keep the brand relevant and competitive.
- Engage with the online community by responding to comments, messages, and reviews in a timely and professional manner.
- Conduct market research to identify customer needs, competitor activities, and opportunities for growth.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent work experience).
- Proven experience (2+ years) in digital marketing, social media management, or content creation, preferably in the F&B, hospitality, or lifestyle industry.
- Strong proficiency in social media platforms (Instagram, Facebook, TikTok) and tools like Meta Business Suite, Google Analytics, or Hootsuite.
- Excellent written and verbal communication skills in English (Bahasa Indonesia is a plus).
- Creative mindset with the ability to produce engaging, on-brand content (copy, graphics, or video).
- Analytical skills to interpret data and derive actionable insights for campaign improvements.
- Familiarity with SEO/SEM principles and basic graphic design tools (Canva, Adobe Suite) is advantageous.
- Self-motivated, detail-oriented, and able to work in a fast-paced, collaborative environment.