job description
Are you a creative and data-driven Digital Marketing Officer ready to make a real impact in a dynamic, innovation-focused environment? Tune Protect Group Berhad is expanding its presence in Bali, Indonesia, and weâre looking for a passionate professional to drive our brandâs digital growth, engagement, and conversion strategies.
In this role, youâll be at the forefront of crafting compelling digital campaigns, optimizing performance across multiple channels, and leveraging cutting-edge tools to elevate our market position. If you thrive in a fast-paced setting where your ideas shape the future, this is your opportunity to join a forward-thinking team that values creativity, analytics, and results.
Based in the vibrant hub of Canggu, Bali, youâll collaborate with cross-functional teams to deliver integrated marketing solutions that resonate with our diverse audience. From social media mastery to SEO and paid advertising, your expertise will be pivotal in scaling our digital footprint and achieving measurable business growth.
Responsibility
- Develop and execute data-driven digital marketing strategies to enhance brand awareness, lead generation, and customer acquisition.
- Manage and optimize paid advertising campaigns (Google Ads, Meta, LinkedIn) with a focus on ROI and conversion rate improvement.
- Create and curate engaging content for social media, email marketing, and website blogs to drive audience interaction.
- Monitor and analyze KPIs and performance metrics (CTR, CAC, engagement rates) using tools like Google Analytics, SEMrush, or HubSpot.
- Collaborate with design and content teams to produce high-impact visual and written assets aligned with brand guidelines.
- Implement SEO best practices to improve organic search rankings and website traffic.
- Stay ahead of industry trends and emerging technologies to recommend innovative marketing tactics.
- Build and nurture partnerships with influencers and affiliates to expand reach and credibility.
Qualifications
- Bachelorâs degree in Marketing, Business, Communications, or a related field.
- Minimum 3 years of experience in digital marketing, preferably in the financial services, insurance, or tech industry.
- Proven track record in managing paid campaigns (Google Ads, Meta Ads) with a budget of at least $10K/month.
- Proficiency in SEO tools (Ahrefs, SEMrush), analytics platforms (Google Analytics 4), and CRM systems.
- Strong copywriting and content creation skills with an eye for storytelling and brand consistency.
- Experience with email marketing automation (Mailchimp, Klaviyo) and A/B testing.
- Excellent analytical and problem-solving abilities to interpret data and adjust strategies.
- Fluent in English; additional proficiency in Bahasa Indonesia is a plus.