job description
Are you a data-driven marketer with a passion for mobile growth? We are seeking a creative and analytical Digital Marketing Officer to join our team in Pasig City. In this role, you will be the engine behind the Yudu app’s market presence, spearheading campaigns designed to boost brand awareness, drive high-quality app installs, and accelerate user acquisition.
You will have the autonomy to manage paid media budgets, experiment with social media content strategies, and optimize conversion funnels. If you thrive in a fast-paced environment and have a proven track record of scaling mobile applications, we want to hear from you. This is a unique opportunity to shape the digital trajectory of an innovative product in a competitive landscape.
Responsibility
- Develop and execute multi-channel digital marketing strategies to increase Yudu app downloads and daily active users.
- Manage end-to-end paid advertising campaigns across platforms including Facebook, Instagram, Google Ads, and TikTok.
- Create engaging, high-converting social media content that resonates with our target demographic.
- Monitor and analyze campaign performance metrics (CPI, CAC, ROAS) to optimize budget allocation.
- Collaborate with the product and creative teams to ensure consistent brand messaging and asset quality.
- Conduct A/B testing on ad creatives and landing pages to improve user acquisition conversion rates.
- Stay up-to-date with emerging digital marketing trends and mobile growth hacking techniques.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 2-3 years of professional experience in digital marketing, specifically focused on mobile app acquisition.
- Strong proficiency in paid social and search advertising platforms (Meta Ads Manager, Google Ads).
- Experience with mobile measurement partners (MMPs) or app tracking analytics tools is highly preferred.
- Excellent command of English, with strong copywriting and content creation skills.
- Analytical mindset with the ability to translate data insights into actionable marketing strategies.
- Ability to work independently in a fast-paced, target-driven environment.