job description
Are you a data-driven marketer with a passion for digital campaigns and optimizing performance? Join our dynamic team as a Performance Marketing Executive/Senior Executive and take the lead in driving measurable results through strategic digital marketing initiatives. In this role, you will analyze campaign performance, optimize ad spend, and leverage data insights to enhance ROI across multiple channels.
Based in the vibrant locations of Bali, you will collaborate with cross-functional teams to develop and execute high-impact marketing strategies. If you thrive in a fast-paced environment and are eager to make a tangible impact, this is the perfect opportunity for you!
Responsibility
- Develop, execute, and optimize digital marketing campaigns across platforms like Google Ads, Meta, and TikTok.
- Monitor and analyze key performance metrics (CTR, CPA, ROAS) to refine strategies and improve outcomes.
- Conduct A/B testing for ad creatives, landing pages, and audience targeting to maximize conversions.
- Collaborate with creative and content teams to produce high-performing ad assets.
- Manage budgets and allocate spend efficiently to achieve KPIs.
- Stay updated on industry trends and emerging digital marketing tools.
- Prepare detailed reports on campaign performance and present insights to stakeholders.
- Identify new growth opportunities through market research and competitive analysis.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- 2+ years of experience in performance marketing, digital advertising, or a similar role.
- Proven track record of managing successful digital campaigns with measurable results.
- Proficiency in Google Analytics, Google Ads, Meta Ads Manager, and other marketing tools.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and collaboration skills.
- Certifications in Google Ads, Meta Blueprint, or similar are a plus.
- Ability to work in a fast-paced, results-oriented environment.