job description
Are you a dynamic and results-driven Digital Marketing & Marketplace Manager looking to make an impact in the vibrant hospitality and tourism industry of Bali? We are seeking a passionate professional to oversee and optimize our online presence across multiple branches in Jakarta, Surabaya, and Bali-Denpasar. This is a unique opportunity to lead digital strategies, enhance brand visibility, and drive revenue growth through innovative marketing techniques.
In this role, you will manage all digital marketing channels, including social media, marketplaces, and SEO/SEM campaigns, ensuring a cohesive and engaging online experience for our customers. You will collaborate with cross-functional teams to develop and execute data-driven strategies that align with business objectives. If you thrive in a fast-paced environment and have a proven track record in digital marketing, we want to hear from you!
Join us in beautiful Bali and be part of a team that values creativity, collaboration, and excellence. Apply now to take your career to the next level in one of the world's most sought-after destinations.
Responsibility
- Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive sales across multiple branches.
- Manage and optimize marketplace accounts (e.g., Tokopedia, Shopee, Bukalapak) to maximize visibility and conversions.
- Oversee social media platforms, creating engaging content and managing community interactions to foster brand loyalty.
- Conduct SEO and SEM campaigns to improve search engine rankings and drive organic traffic.
- Analyze performance metrics and provide actionable insights to refine marketing strategies and achieve KPIs.
- Collaborate with internal teams to ensure consistent branding and messaging across all digital channels.
- Stay updated with industry trends and emerging technologies to maintain a competitive edge.
- Monitor and manage online reputation, addressing customer feedback and reviews promptly.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience (3+ years) in digital marketing, with a focus on marketplace management and social media.
- Strong understanding of SEO, SEM, and analytics tools (e.g., Google Analytics, Google Ads).
- Excellent communication and interpersonal skills, with the ability to work in a multicultural environment.
- Creative thinker with a data-driven approach to decision-making.
- Experience in the hospitality or tourism industry is a plus.
- Proficiency in English and Bahasa Indonesia.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.