job description
Are you a visionary Digital Marketing Manager passionate about transforming education through innovative marketing strategies? Mapúa University, a leading institution in the Philippines, is seeking a dynamic professional to join our team remotely from Bali (Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung). This is your chance to shape the future of education marketing while enjoying the vibrant culture and lifestyle of Bali!
As our Digital Marketing Manager, you will lead the development and execution of cutting-edge digital campaigns that enhance our brand presence, engage prospective students, and drive enrollment growth. You’ll collaborate with cross-functional teams to create compelling content, optimize digital channels, and leverage data-driven insights to maximize impact. If you thrive in a fast-paced environment and are eager to make a difference in the education sector, this role is for you!
At Mapúa University, we value innovation, creativity, and a results-driven mindset. You’ll have the opportunity to work with a talented team, access the latest marketing tools, and contribute to initiatives that shape the future of learning. Whether you’re based in the artistic hub of Ubud, the surf-friendly beaches of Canggu, or the bustling streets of Denpasar, this role offers the flexibility to work remotely while making a global impact.
Join us and be part of a mission to redefine education through digital excellence. Apply now and take the next step in your career with Mapúa University!
Responsibility
- Develop and execute comprehensive digital marketing strategies to enhance brand awareness and drive student enrollment for Mapúa University.
- Lead the planning, creation, and optimization of multi-channel digital campaigns, including SEO, SEM, social media, email marketing, and content marketing.
- Manage and grow the university’s online presence across platforms such as Facebook, Instagram, LinkedIn, YouTube, and Google Ads.
- Collaborate with internal teams (e.g., admissions, academic departments, and creative teams) to align marketing efforts with institutional goals.
- Analyze campaign performance using tools like Google Analytics, Meta Ads Manager, and other data platforms to refine strategies and improve ROI.
- Oversee the production of engaging digital content, including videos, blogs, infographics, and webinars, tailored to prospective students and stakeholders.
- Monitor industry trends and competitor activities to identify opportunities for innovation and differentiation in the education sector.
- Manage budgets for digital marketing initiatives and ensure cost-effective allocation of resources.
- Provide regular reports and insights to senior leadership on campaign performance, KPIs, and market trends.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field. A master’s degree is a plus.
- Minimum of 5 years of experience in digital marketing, with at least 2 years in a managerial or leadership role.
- Proven track record of developing and executing successful digital marketing campaigns, preferably in the education sector.
- Strong expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency in digital marketing tools such as Google Analytics, Google Ads, Meta Ads Manager, HubSpot, or similar platforms.
- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Exceptional written and verbal communication skills, with the ability to craft compelling narratives for diverse audiences.
- Experience managing budgets and optimizing spend for maximum ROI.
- Ability to work remotely and collaborate effectively with cross-functional teams in a fast-paced environment.
- Passion for education and a commitment to driving positive change through digital innovation.