job description
Join Pustaka Insan Madani as a Digital Marketing Manager in the heart of Bali and lead innovative campaigns that drive brand growth, engagement, and revenue. This is a unique opportunity to shape the digital presence of a forward-thinking organization in one of the world’s most dynamic markets.
Based in Bali’s vibrant hubs—Canggu, Ubud, Denpasar, or surrounding areas—you’ll collaborate with cross-functional teams to develop data-driven strategies across SEO, social media, content marketing, and paid advertising. Your expertise will be pivotal in expanding our reach, optimizing conversions, and delivering measurable results in a fast-paced, creative environment.
If you’re a strategic thinker with a passion for digital trends and a track record of success, we’d love to hear from you. This contract role offers competitive compensation, professional growth, and the chance to work in Bali’s inspiring landscape.
Responsibility
- Develop and execute comprehensive digital marketing strategies to increase brand awareness, lead generation, and customer acquisition.
- Manage and optimize SEO/SEM campaigns, including keyword research, on-page/off-page optimization, and performance analysis.
- Oversee social media channels (Instagram, LinkedIn, Facebook, TikTok) with engaging content, community management, and paid promotions.
- Create and distribute high-quality content marketing materials (blogs, videos, infographics) aligned with brand voice and audience needs.
- Monitor and analyze KPIs (traffic, CTR, conversion rates, ROI) using tools like Google Analytics, SEMrush, or HubSpot, and adjust strategies accordingly.
- Collaborate with design, sales, and product teams to ensure cohesive messaging and campaign alignment.
- Stay ahead of digital marketing trends, emerging platforms, and industry best practices to maintain a competitive edge.
- Manage email marketing campaigns, including segmentation, A/B testing, and automation workflows.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
- Proven 3+ years of experience in digital marketing, with a portfolio of successful campaigns.
- Expertise in SEO, SEM, PPC (Google Ads, Meta Ads), and social media management tools (Hootsuite, Buffer).
- Strong analytical skills with proficiency in Google Analytics, Data Studio, or similar platforms.
- Excellent content creation and copywriting skills, with an eye for storytelling and brand consistency.
- Experience with CRM systems (HubSpot, Salesforce) and marketing automation tools.
- Fluency in English (written and verbal); Indonesian language skills are a plus.
- Creative, data-driven mindset with the ability to work independently and in a team.