job description
Join a dynamic team as a Digital Marketing Manager in the vibrant hub of Bali! This contract role offers the perfect blend of flexibility, innovation, and professional growth as you spearhead cutting-edge digital campaigns to drive measurable business impact.
In this role, you’ll leverage data-driven strategies to enhance brand visibility, engage target audiences, and optimize conversion rates across multiple digital channels. Bali’s thriving business ecosystem provides a unique opportunity to collaborate with diverse stakeholders while enjoying a work-life balance in one of the world’s most inspiring locations.
Whether you’re refining SEO/SEM tactics, crafting compelling content, or analyzing performance metrics, your expertise will shape the future of digital engagement. Embrace the chance to innovate, lead, and grow in a role that values creativity and results.
Responsibility
- Develop and execute data-driven digital marketing strategies to boost brand awareness, lead generation, and customer acquisition.
- Manage multi-channel campaigns (SEO, SEM, social media, email, and display advertising) with a focus on ROI and KPIs.
- Optimize website and landing pages for conversion rate improvement using A/B testing and user behavior analysis.
- Collaborate with cross-functional teams to align digital initiatives with business goals and market trends.
- Monitor and report on campaign performance using Google Analytics, CRM tools, and marketing automation platforms.
- Create and curate high-impact content (blogs, videos, infographics) tailored to target audiences.
- Stay ahead of emerging digital trends (AI, voice search, influencer marketing) and integrate innovative tactics.
- Manage budgets, vendor relationships, and contract negotiations to maximize efficiency.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field; Master’s degree is a plus.
- Proven 5+ years of experience in digital marketing, with a portfolio of successful campaigns.
- Expertise in SEO/SEM, Google Ads, Meta Ads Manager, and marketing automation tools (e.g., HubSpot, Marketo).
- Strong analytical skills with proficiency in Google Analytics, Data Studio, or similar platforms.
- Exceptional content creation and copywriting skills with a keen eye for design and UX.
- Experience managing social media communities and influencer partnerships.
- Familiarity with HTML/CSS, CRM systems, and basic graphic design tools (Canva, Adobe Suite).
- Outstanding communication, leadership, and project management abilities.