job description
Join Taylor's Education Group as a Digital Marketing Executive in beautiful Bali and play a pivotal role in shaping our brand’s digital presence. This dynamic position focuses on social media strategy, content creation, visual storytelling, and on-ground marketing activation to drive engagement, build community, and elevate our brand across digital and physical touchpoints.
As part of a forward-thinking team, you’ll collaborate with cross-functional departments to develop data-driven campaigns, create compelling narratives, and execute innovative marketing initiatives that resonate with our diverse audience. Whether it’s crafting viral social content, managing influencer partnerships, or optimizing on-site experiences, your creativity and strategic mindset will be key to our success.
Bali’s vibrant culture and thriving digital ecosystem provide the perfect backdrop for this role, offering unique opportunities to blend global best practices with local insights. If you’re passionate about storytelling, community building, and measurable impact, this is your chance to make a difference in the education sector while enjoying the island’s inspiring work-life balance.
Responsibility
- Develop and execute social media strategies across platforms (Instagram, LinkedIn, TikTok, Facebook) to increase brand awareness and engagement.
- Create and curate high-quality content, including graphics, videos, and copy, aligned with brand guidelines and campaign objectives.
- Manage content calendars and scheduling tools (e.g., Hootsuite, Buffer) to ensure consistent, timely publishing.
- Monitor and analyze performance metrics (KPIs, ROI, engagement rates) and provide actionable insights to optimize campaigns.
- Collaborate with design, PR, and events teams to produce integrated marketing materials for digital and on-site activations.
- Build and nurture online communities through interactive content, live sessions, and influencer/ambassador partnerships.
- Support on-ground marketing efforts, including event coordination, booth setups, and experiential marketing initiatives.
- Stay ahead of digital trends and competitor activities to identify opportunities for innovation and growth.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Minimum 3 years of experience in digital marketing, social media management, or content creation.
- Proven track record of growing social media followings and engagement for brands or organizations.
- Proficiency in content creation tools (Canva, Adobe Creative Suite, CapCut) and analytics platforms (Google Analytics, Meta Insights).
- Excellent written and verbal communication skills in English; Indonesian language is a plus.
- Strong project management and organizational skills to handle multiple campaigns simultaneously.
- Creative thinker with a data-driven approach to decision-making.
- Experience in the education, EdTech, or service industry is highly advantageous.