job description
Join Pusat Tuisyen Minda Optima as a Digital Marketing Executive and play a pivotal role in shaping the future of education through innovative marketing strategies. This is not just another marketing job—it’s an opportunity to build impactful campaigns, optimize conversion funnels, and elevate our brand in the competitive education and training sector.
Based in the vibrant hub of Denpasar, Bali, you’ll work in a dynamic environment where creativity meets strategy. Your mission? To drive student enrollment, enhance brand visibility, and create data-driven marketing initiatives that resonate with our target audience. Whether it’s through social media, SEO, or performance marketing, your work will directly contribute to our growth and success.
We’re looking for a strategic thinker and execution expert who thrives in a fast-paced setting. If you’re passionate about education and have a knack for turning ideas into measurable results, this role is for you.
Responsibility
- Develop and execute comprehensive digital marketing strategies to increase brand awareness and student acquisition.
- Manage and optimize multi-channel campaigns (SEO, SEM, social media, email, and content marketing) to drive lead generation.
- Create and oversee conversion funnels to improve user engagement and enrollment rates.
- Analyze performance metrics (Google Analytics, CRM data) and provide actionable insights to refine marketing efforts.
- Collaborate with cross-functional teams to align marketing initiatives with educational goals and business objectives.
- Produce engaging content (blogs, videos, ads) tailored to the education sector.
- Monitor industry trends and competitor activity to identify new opportunities for growth.
- Manage the marketing budget efficiently, ensuring ROI-positive spend across all channels.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 2-3 years of experience in digital marketing, preferably in the education or training industry.
- Proven track record in SEO, SEM, social media marketing, and content creation.
- Strong analytical skills with proficiency in Google Analytics, Meta Ads Manager, and CRM tools.
- Excellent written and verbal communication skills in English.
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot) and automation tools.
- Creative mindset with the ability to develop compelling campaigns from concept to execution.
- Familiarity with Bali’s digital landscape and local market dynamics is a plus.