job description
Are you a passionate Digital Marketing Executive ready to make an impact in a fast-paced, innovative e-commerce environment? Kassim Baba Online Shopping is expanding its dynamic team in Bali and seeking a results-driven, creative professional to spearhead our digital marketing strategies.
In this role, you’ll develop and execute data-driven campaigns across multiple channels, including SEO, SEM, social media, email marketing, and content strategy, to boost brand visibility, engagement, and conversions. You’ll collaborate with cross-functional teams to analyze performance metrics, optimize ROI, and stay ahead of industry trends in the competitive e-commerce landscape.
If you thrive in a collaborative, high-energy setting and have a proven track record of delivering measurable results, we want to hear from you. Join us in Bali’s vibrant digital hub and help shape the future of online retail!
Responsibility
- Develop and implement comprehensive digital marketing strategies to drive traffic, engagement, and sales.
- Manage SEO/SEM campaigns, including keyword research, on-page/off-page optimization, and Google Ads.
- Create and curate high-impact content (blogs, social media, emails) aligned with brand voice and audience needs.
- Monitor and analyze KPIs (CTR, conversion rates, ROI) using tools like Google Analytics, and adjust strategies accordingly.
- Oversee social media platforms (Facebook, Instagram, TikTok, LinkedIn) to build community and brand loyalty.
- Collaborate with design and development teams to optimize user experience (UX) and landing pages for higher conversions.
- Stay updated on digital marketing trends, competitor activities, and emerging technologies.
- Plan and execute paid advertising campaigns (Meta Ads, Google Ads) with A/B testing for performance improvement.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 3+ years of experience in digital marketing, preferably in e-commerce or retail.
- Proven expertise in SEO, SEM, Google Analytics, and social media management.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Proficiency in content creation, copywriting, and email marketing tools (e.g., Mailchimp, HubSpot).
- Experience with paid advertising platforms (Google Ads, Meta Ads Manager).
- Excellent communication and project management skills with a creative mindset.
- Familiarity with CRM systems, marketing automation, and basic HTML/CSS is a plus.