job description
Join Rexpocentral as a Digital Marketing Executive and play a pivotal role in shaping the future of brand growth through innovative digital strategies. Based in the vibrant and dynamic locations of Bali—including Canggu, Ubud, Denpasar, and beyond—you’ll collaborate with a forward-thinking team to leverage cutting-edge marketing tools, data-driven insights, and creative campaigns to elevate brand visibility and engagement.
This is a unique opportunity to work in a fast-paced, collaborative environment where your ideas will directly impact business success. Whether you're optimizing SEO, crafting compelling content, or analyzing performance metrics, you’ll be at the forefront of digital transformation in a market ripe with potential.
If you’re passionate about digital marketing, thrive in a creative workspace, and want to make a tangible difference, this role is for you. Embrace the chance to grow professionally while enjoying the inspiring lifestyle Bali has to offer.
Responsibility
- Develop and execute data-driven digital marketing strategies to enhance brand awareness, engagement, and lead generation across multiple channels (SEO, SEM, social media, email, etc.).
- Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, etc.) to maximize ROI and conversion rates.
- Create and curate high-quality, SEO-optimized content for websites, blogs, and social media platforms to attract and retain target audiences.
- Monitor and analyze key performance metrics (traffic, CTR, conversion rates) using tools like Google Analytics, and provide actionable insights for continuous improvement.
- Collaborate with cross-functional teams (design, sales, product) to ensure brand consistency and alignment with business objectives.
- Stay ahead of industry trends and emerging digital marketing technologies to keep strategies innovative and competitive.
- Build and nurture customer relationships through personalized email marketing, CRM management, and community engagement.
- Conduct market research and competitor analysis to identify opportunities and refine targeting strategies.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Proven 2+ years of experience in digital marketing, with a strong portfolio showcasing successful campaigns.
- Proficiency in SEO/SEM tools (Google Ads, SEMrush, Ahrefs) and analytics platforms (Google Analytics, Meta Business Suite).
- Excellent written and verbal communication skills in English, with the ability to craft compelling, error-free content.
- Experience with content management systems (CMS) (WordPress, HubSpot) and social media management tools (Hootsuite, Buffer).
- Strong analytical and problem-solving skills, with the ability to interpret data and derive actionable insights.
- Creative mindset with a keen eye for design and branding (basic graphic design skills are a plus).
- Ability to work independently and collaboratively in a fast-paced, remote or hybrid environment.