job description
Join The Radiant Spectrum as a Digital Marketing Executive and play a pivotal role in elevating our brand presence, driving student recruitment, and fostering vibrant community engagement in the dynamic markets of Southeast Asia. Based in the heart of Bali, you’ll leverage cutting-edge digital strategies to connect with diverse audiences, amplify our mission, and deliver measurable impact.
This is a unique opportunity to blend creativity with data-driven insights, working in a collaborative environment where innovation thrives. Whether you’re crafting compelling campaigns, optimizing performance across channels, or analyzing trends to refine our approach, your contributions will shape the future of our brand’s digital footprint.
If you’re passionate about digital marketing, thrive in fast-paced settings, and want to make a tangible difference in brand awareness and community growth, we’d love to hear from you.
Responsibility
- Develop and execute multi-channel digital marketing campaigns (SEO, SEM, social media, email, and content marketing) to boost brand visibility and engagement.
- Manage and optimize paid advertising campaigns (Google Ads, Meta, LinkedIn) to maximize ROI and lead generation.
- Create and curate high-quality, SEO-optimized content (blogs, videos, infographics) aligned with brand voice and audience needs.
- Monitor and analyze key performance metrics (traffic, conversion rates, CTR) using tools like Google Analytics and adjust strategies accordingly.
- Collaborate with cross-functional teams to align digital efforts with student recruitment and community outreach goals.
- Engage with online communities through social media management, moderation, and influencer partnerships.
- Conduct market research to identify trends, competitor strategies, and opportunities for growth.
- Report on campaign performance with data-driven insights and recommendations for continuous improvement.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Proven 2+ years of experience in digital marketing, preferably in education, tech, or community-driven sectors.
- Proficiency in SEO/SEM tools (Google Ads, SEMrush, Ahrefs) and social media platforms (Meta, LinkedIn, Instagram).
- Strong analytical skills with experience in Google Analytics, data interpretation, and A/B testing.
- Excellent written and verbal communication skills in English; ability to craft engaging, error-free content.
- Experience with content management systems (CMS) (WordPress, HubSpot) and email marketing tools (Mailchimp, Klaviyo).
- Creative mindset with a knack for storytelling, visual design, and audience targeting.
- Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.