job description
Join Secret Recipe Cakes and Café, a beloved Malaysian brand with a growing presence in Indonesia, as our Digital Marketing Executive! This is an exciting opportunity to shape our brand’s digital footprint in Bali’s vibrant market while working remotely or in a hybrid setup from our stunning locations in Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung.
As a key player in our marketing team, you’ll drive innovative campaigns, craft compelling content, and build strategic partnerships to elevate our brand’s visibility and engagement. Whether you’re a creative thinker, data-driven strategist, or social media savant, this role offers the perfect blend of creativity and analytics to make a real impact. If you’re passionate about food, lifestyle, and digital marketing, we want you on our team!
At Secret Recipe, we value collaboration, innovation, and a results-driven mindset. You’ll work closely with cross-functional teams to execute campaigns that resonate with our audience, from social media and email marketing to influencer partnerships and local promotions. This role is ideal for a dynamic professional who thrives in a fast-paced environment and is eager to grow with a brand that’s expanding its reach in Indonesia.
Why join us?
- Flexible Work Arrangements: Enjoy the freedom to work remotely or from our beautiful Bali locations.
- Career Growth: Opportunities to take on leadership roles as our brand expands in Indonesia.
- Creative Freedom: Bring your ideas to life and see them drive real business results.
- Culture: Be part of a supportive team that values your contributions and fosters innovation.
If you’re ready to take your marketing career to the next level in one of the world’s most desirable destinations, apply now!
Responsibility
- Develop and execute digital marketing campaigns across social media, email, and other digital channels to drive brand awareness and customer engagement.
- Collaborate with vendors, media partners, and influencers to amplify our brand’s reach in Bali and beyond.
- Create and manage marketing materials, including graphics, videos, and written content, tailored to our target audience.
- Monitor and analyze campaign performance using tools like Google Analytics, Meta Ads Manager, and other KPIs to optimize strategies.
- Assist in planning and executing promotions, events, and activations to boost foot traffic and online sales.
- Liaise with internal teams (e.g., operations, sales) to ensure marketing initiatives align with business goals.
- Stay updated on industry trends, competitor activities, and emerging digital marketing tools to keep our strategies ahead of the curve.
- Manage media buys, ad placements, and partnerships to maximize ROI on marketing spend.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 2+ years of experience in digital marketing, preferably in the F&B, hospitality, or lifestyle industry.
- Proven track record of managing social media campaigns, content creation, and digital advertising (Meta, Google Ads, TikTok, etc.).
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Excellent written and verbal communication skills in English; proficiency in Bahasa Indonesia is a plus.
- Creative mindset with a passion for storytelling and brand building.
- Experience with graphic design tools (Canva, Adobe Creative Suite) and basic video editing is a bonus.
- Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.