job description
Are you a digital-savvy marketer with a passion for automotive innovation? Ban Lee Heng Motor is expanding its dynamic team in Bali and seeking a New Media Executive to drive cutting-edge marketing campaigns that captivate car enthusiasts and elevate our brand presence.
In this role, you’ll leverage social media, content marketing, and digital advertising to engage audiences, build community trust, and accelerate business growth. Whether you’re crafting viral campaigns, analyzing performance metrics, or collaborating with influencers, your creativity and strategic mindset will shape the future of our digital footprint.
Join a forward-thinking company where your ideas are valued, and your impact is measurable. If you thrive in a fast-paced environment and want to be part of a team that’s redefining automotive marketing, this is your opportunity.
Responsibility
- Develop and execute data-driven digital marketing strategies across social media, email, and web platforms to boost brand awareness and lead generation.
- Create and curate engaging content (videos, blogs, infographics, ads) tailored to automotive audiences, ensuring alignment with brand voice and industry trends.
- Manage and optimize paid advertising campaigns (Google Ads, Meta, LinkedIn) to maximize ROI and conversion rates.
- Monitor and analyze KPIs (traffic, engagement, CTR, conversions) using tools like Google Analytics and social media insights to refine strategies.
- Collaborate with influencers, dealers, and internal teams to amplify reach and foster partnerships that drive sales.
- Stay ahead of emerging digital trends (AI, AR/VR, short-form video) and implement innovative tactics to outpace competitors.
- Oversee SEO/SEM efforts to improve organic search rankings and visibility for automotive keywords.
- Coordinate community management by responding to inquiries, moderating discussions, and building a loyal online following.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Minimum 2-3 years of experience in digital marketing, preferably in the automotive, e-commerce, or consumer goods sectors.
- Proven track record in managing social media platforms (Facebook, Instagram, TikTok, LinkedIn) and content creation tools (Canva, Adobe Suite).
- Proficiency in Google Analytics, Meta Ads Manager, and other marketing automation tools.
- Strong copywriting and storytelling skills with an ability to adapt tone for diverse audiences.
- Experience with SEO best practices and keyword research (Ahrefs/SEMrush is a plus).
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Excellent communication and project management skills to meet deadlines in a collaborative environment.