job description
Join Siloam Hospitals Group in beautiful Bali as a Digital Marketing Coordinator specializing in Paid Ads and SEO. This is a unique opportunity to drive patient engagement and brand visibility in the healthcare sector while enjoying a competitive salary, professional development opportunities, and a healthy work-life balance.
In this role, you will develop and execute data-driven digital marketing strategies to enhance our online presence, attract new patients, and foster long-term relationships. You will work closely with cross-functional teams to optimize campaigns, analyze performance metrics, and implement SEO best practices to ensure our content ranks highly on search engines.
Bali offers a vibrant and inspiring work environment, blending professional growth with a relaxed island lifestyle. If you are passionate about digital marketing and eager to make an impact in the healthcare industry, we invite you to apply and become part of our dynamic team.
Responsibility
- Develop, implement, and manage paid advertising campaigns across platforms like Google Ads, Meta Ads, and LinkedIn to drive patient acquisition.
- Conduct keyword research, on-page and off-page SEO optimization, and content strategy to improve organic search rankings.
- Monitor and analyze campaign performance using tools like Google Analytics, SEMrush, and Ahrefs to refine strategies and maximize ROI.
- Collaborate with the content team to create SEO-friendly blog posts, articles, and landing pages that resonate with our target audience.
- Manage and optimize the company’s social media presence to enhance brand awareness and engagement.
- Stay updated with the latest digital marketing trends, algorithm changes, and industry best practices.
- Prepare detailed reports on campaign performance, insights, and recommendations for continuous improvement.
- Work closely with the sales and medical teams to align marketing efforts with business objectives.
Qualifications
- Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
- Minimum of 2 years of experience in digital marketing, with a focus on paid advertising and SEO.
- Proven track record of managing successful ad campaigns and improving organic search rankings.
- Proficiency in digital marketing tools such as Google Ads, Meta Ads Manager, Google Analytics, SEMrush, and Ahrefs.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills in English.
- Creative thinker with a passion for storytelling and content creation.
- Ability to work independently and collaboratively in a fast-paced environment.