job description
Join Hydro Farm Indonesia as a Digital Marketing & Content Strategist and drive our brand’s digital presence in the vibrant market of Bali. This role is perfect for a creative and data-driven professional passionate about crafting compelling content, optimizing digital campaigns, and building meaningful connections with our audience.
As part of our dynamic team, you’ll develop and execute innovative marketing strategies to elevate our brand, engage customers, and boost conversions. Your expertise in content creation, SEO, and social media will play a pivotal role in shaping our digital footprint. If you thrive in a fast-paced environment and have a portfolio that showcases your ability to blend creativity with analytics, we’d love to see your work!
Bali’s unique market offers a blend of local and international opportunities, making this role both challenging and rewarding. Whether you’re optimizing for search engines, managing paid ads, or creating viral-worthy content, your contributions will directly impact our growth.
Responsibility
- Develop and implement comprehensive digital marketing strategies to increase brand awareness, engagement, and lead generation.
- Create, curate, and manage high-quality content across multiple platforms (website, blog, social media, email).
- Optimize content for SEO to improve organic search rankings and drive targeted traffic.
- Monitor and analyze KPIs (e.g., CTR, conversion rates, ROI) to refine campaigns and report on performance.
- Manage paid advertising campaigns (Google Ads, Meta Ads, etc.) with a focus on cost efficiency and scalability.
- Collaborate with cross-functional teams to align content with business goals and product launches.
- Stay updated on digital marketing trends, tools, and best practices to keep strategies innovative.
- Build and nurture community engagement through social media interactions and influencer partnerships.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Proven experience (3+ years) in digital marketing, content strategy, or social media management.
- Strong portfolio showcasing content creation, SEO, and campaign management.
- Proficiency in Google Analytics, SEMrush, Ahrefs, Meta Business Suite, and other marketing tools.
- Excellent written and verbal communication skills in English (Indonesian is a plus).
- Experience with paid advertising platforms (Google Ads, Facebook/Instagram Ads).
- Creative mindset with a data-driven approach to decision-making.
- Ability to work independently and collaboratively in a fast-paced environment.