job description
Are you a visionary digital leader ready to drive transformative growth? Pengiklan Anonim is seeking a dynamic Digital Lead to spearhead our digital strategy and elevate our brand’s online presence across Bali’s most vibrant markets—Canggu, Ubud, Denpasar, and beyond.
In this pivotal role, you’ll combine strategic foresight with hands-on execution to lead a high-performing digital team. Your mission: craft data-driven campaigns, optimize multi-channel performance, and foster innovation to position us as industry leaders. This is your chance to shape the future of digital marketing in one of Southeast Asia’s fastest-growing hubs.
Join us and turn ambition into impact—where your leadership will directly influence our success in Bali’s competitive digital landscape.
Responsibility
- Develop and execute a comprehensive digital strategy aligned with business goals, focusing on ROI-driven growth across Bali’s key markets.
- Lead, mentor, and scale a cross-functional digital team (SEO, paid media, content, and social) to deliver high-impact campaigns.
- Oversee performance marketing (PPC, programmatic, meta ads) with a data-first approach, optimizing spend and conversion rates.
- Drive SEO and organic growth initiatives, including keyword strategy, technical SEO, and local SEO for Bali-based audiences.
- Collaborate with creative and product teams to ensure brand consistency and compelling digital experiences.
- Analyze KPIs and metrics (CTR, CAC, LTV) to refine strategies and report insights to senior leadership.
- Stay ahead of digital trends (AI, automation, emerging platforms) and implement innovative solutions.
- Manage agency and vendor relationships to augment in-house capabilities.
Qualifications
- 5+ years in digital marketing, with at least 2 years in a leadership role (agency or in-house).
- Proven track record of scaling digital performance in competitive markets (Bali/SEA experience is a plus).
- Expertise in Google Analytics, Meta Ads Manager, SEMrush/Ahrefs, and marketing automation tools.
- Strong data analysis skills with proficiency in Excel/Google Sheets and BI tools (e.g., Tableau).
- Exceptional project management and stakeholder communication skills.
- Deep understanding of UX/UI principles and how they impact digital conversion.
- Fluency in English (Bahasa Indonesia is advantageous).
- Passion for mentorship and team development in a fast-paced environment.