job description
Join RecruitFirst as a Digital Banking & Cards Marketing Specialist for a dynamic 6-month maternity cover role in the heart of Baliâs thriving business hub. This is a unique opportunity to drive innovative marketing strategies for digital banking and card products in a fast-paced, forward-thinking environment.
In this role, you will develop and execute data-driven campaigns to enhance customer acquisition, engagement, and retention for digital banking solutions. Youâll collaborate with cross-functional teams to optimize product positioning, leverage digital channels, and analyze performance metrics to refine strategies. Ideal for a results-oriented marketer with a passion for fintech and digital transformation, this position offers a competitive salary of up to $5,000 per month and the chance to make a tangible impact in a growing industry.
Based in Canggu, Bali, youâll enjoy a vibrant work culture while contributing to cutting-edge financial services marketing. Whether youâre crafting compelling content, managing paid media campaigns, or analyzing customer behavior, your expertise will shape the future of digital banking engagement.
Responsibility
- Develop and implement digital marketing strategies for banking and card products, focusing on customer acquisition and retention.
- Manage multi-channel campaigns (SEO, SEM, email, social media, and paid ads) to drive engagement and conversions.
- Collaborate with product and design teams to create compelling content and promotional materials.
- Monitor and analyze KPIs and performance metrics (CTR, conversion rates, ROI) to optimize campaign effectiveness.
- Conduct market research to identify trends, competitive insights, and customer needs in digital banking.
- Coordinate with external agencies and vendors for media buying, influencer partnerships, and creative development.
- Ensure compliance with regulatory and brand guidelines in all marketing communications.
- Prepare reports and presentations for stakeholders on campaign performance and recommendations.
Qualifications
- Bachelorâs degree in Marketing, Business, Finance, or a related field.
- Minimum 3-5 years of experience in digital marketing, preferably in financial services, banking, or fintech.
- Proven track record in managing paid media campaigns (Google Ads, Meta, LinkedIn) and SEO/SEM strategies.
- Strong analytical skills with proficiency in Google Analytics, CRM tools, and marketing automation platforms.
- Excellent written and verbal communication skills in English.
- Experience with A/B testing, customer segmentation, and data-driven decision-making.
- Familiarity with banking products, credit cards, and digital payment solutions is a plus.
- Ability to work independently in a fast-paced, contract-based role with tight deadlines.