job description
Join Monstr Confectionery as a Digital Ads Executive and take the lead in driving our brand's digital presence across key platforms. In this dynamic role, you will manage and optimize paid advertising campaigns on Meta, Google, TikTok, and marketplace platforms to boost brand visibility, engagement, and conversions. If you're passionate about digital marketing and thrive in a fast-paced environment, this is your opportunity to make a significant impact in the confectionery industry.
Based in the vibrant locations of Bali, you'll collaborate with a creative and results-driven team to execute data-driven strategies that resonate with our target audience. Your expertise in digital advertising will play a crucial role in expanding our market reach and achieving our business objectives.
Responsibility
- Develop, implement, and manage paid advertising campaigns across Meta, Google, TikTok, and marketplace platforms.
- Monitor and optimize ad performance to maximize ROI and achieve KPIs.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Collaborate with the marketing team to create compelling ad creatives and copy.
- Track and report on campaign performance using analytics tools.
- Manage ad budgets and ensure cost-effective spending.
- Stay updated with the latest digital advertising trends and best practices.
- Coordinate with external agencies and vendors as needed.
Qualifications
- Bachelor's degree in Marketing, Digital Media, or a related field.
- Proven experience in managing paid advertising campaigns on Meta, Google, and TikTok.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Proficiency in using analytics tools such as Google Analytics, Meta Ads Manager, and TikTok Ads Manager.
- Excellent communication and project management skills.
- Creative mindset with a keen eye for detail.
- Ability to work independently and as part of a team.
- Knowledge of SEO and content marketing is a plus.