job description
Join INSPI Philippines as a Digital Ads Assistant and play a pivotal role in driving impactful digital advertising campaigns across e-commerce platforms and social media channels. This is a unique opportunity to contribute to high-performance marketing strategies in a dynamic, fast-paced environment.
Based in the vibrant hub of Canggu, Bali, you’ll collaborate with a talented team to execute, monitor, and optimize campaigns that deliver measurable results. Whether you're refining ad creatives, analyzing performance metrics, or scaling successful strategies, your work will directly influence brand growth and customer engagement.
We’re looking for a detail-oriented, data-driven professional with a passion for digital marketing. If you thrive in a creative, results-focused setting and want to elevate your career in a tropical paradise, this role is for you.
Responsibility
- Assist in the creation, execution, and optimization of digital ad campaigns across platforms like Meta, Google Ads, TikTok, and e-commerce channels (Shopee, Lazada, Tokopedia).
- Monitor campaign performance, track KPIs (CTR, CPC, ROAS, conversions), and provide actionable insights for improvement.
- Collaborate with designers and copywriters to develop high-converting ad creatives, A/B test variations, and refine messaging.
- Conduct competitor analysis and market research to identify trends, opportunities, and gaps in digital advertising strategies.
- Manage ad budgets, bids, and targeting parameters to maximize efficiency and ROI.
- Generate weekly/monthly reports using tools like Google Analytics, Facebook Ads Manager, or similar platforms.
- Stay updated on industry best practices, algorithm changes, and emerging ad formats to keep campaigns ahead of the curve.
- Support the team in scaling successful campaigns and troubleshooting underperforming ones.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent work experience).
- 1-2 years of experience in digital advertising, social media marketing, or e-commerce (internships count!).
- Proficiency in Meta Ads Manager, Google Ads, or TikTok Ads—certifications are a plus.
- Strong analytical skills with experience in data interpretation (Excel, Google Sheets, or BI tools).
- Familiarity with SEO/SEM principles and basic graphic design tools (Canva, Photoshop) is advantageous.
- Excellent written and verbal communication skills in English.
- Ability to work in a fast-paced, remote/hybrid environment with minimal supervision.
- Passion for digital trends, e-commerce, and performance marketing.