job description
Join Nanyang Technological University, a globally recognized leader in education and innovation, as the Deputy Director of Branding and Communications. In this pivotal role, you will drive strategic communications and branding initiatives to elevate the university's visibility and reputation in Asia and beyond. Leveraging cutting-edge technology and data-driven insights, you will craft compelling narratives that resonate with diverse audiences, from prospective students and alumni to industry partners and global stakeholders.
Based in the vibrant and culturally rich regions of Bali, including Canggu, Ubud, and Denpasar, this position offers a unique opportunity to blend professional excellence with an inspiring work-life balance. You will lead a dynamic team to develop and execute high-impact branding campaigns, media relations strategies, and digital engagement programs that align with the university's mission of advancing knowledge and fostering innovation.
If you are a visionary leader with a passion for storytelling, digital transformation, and building world-class brands, we invite you to apply and be part of our journey to shape the future of education and research.
Responsibility
- Develop and implement a comprehensive branding and communications strategy to enhance the university's global reputation and visibility.
- Lead the creation of high-impact narratives and content across multiple platforms, including digital, social media, and traditional media.
- Oversee media relations and public relations efforts, cultivating strong relationships with journalists, influencers, and industry leaders.
- Drive digital transformation initiatives, leveraging data analytics and emerging technologies to optimize engagement and outreach.
- Collaborate with cross-functional teams, including marketing, admissions, and academic departments, to ensure cohesive and consistent messaging.
- Manage crisis communications and reputation management, ensuring timely and effective responses to potential issues.
- Monitor and analyze the effectiveness of branding and communications campaigns, providing insights and recommendations for continuous improvement.
- Represent the university at high-profile events, conferences, and public speaking engagements to promote its brand and values.
Qualifications
- Bachelor's degree in Communications, Marketing, Journalism, or a related field; Master's degree preferred.
- Minimum of 10 years of experience in branding, communications, or public relations, with at least 5 years in a leadership role.
- Proven track record of developing and executing successful branding and communications strategies in a complex, global organization.
- Strong expertise in digital marketing, social media management, and data-driven decision-making.
- Excellent written and verbal communication skills, with the ability to craft compelling stories and messages for diverse audiences.
- Experience in crisis communications and reputation management, with a calm and strategic approach to handling sensitive issues.
- Strong leadership and team management skills, with the ability to inspire and motivate a high-performing team.
- Familiarity with the higher education sector or a strong willingness to learn and adapt to its unique challenges and opportunities.