job description
Join Garudafood Putra Putri Jaya, one of Indonesia’s leading FMCG (Fast-Moving Consumer Goods) companies in the Food & Beverage sector, as our next Customer Marketing Specialist based in Bali! This is an exciting opportunity to drive customer engagement, brand loyalty, and market growth in one of Southeast Asia’s most dynamic consumer markets.
In this role, you will develop and execute innovative customer marketing strategies to strengthen our brand presence, enhance customer experiences, and boost sales across key markets in Bali (Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, Badung). You’ll collaborate with cross-functional teams, including sales, trade marketing, and digital marketing, to create impactful campaigns that resonate with our target audience.
If you have a passion for FMCG marketing, a deep understanding of consumer behavior, and a track record of delivering measurable results, we want to hear from you! This role offers a competitive salary, professional growth opportunities, and the chance to work with a market-leading brand in a vibrant, fast-paced environment.
Why join Garudafood?
- Be part of a market leader in Indonesia’s FMCG industry with a strong portfolio of beloved brands.
- Work in a collaborative and innovative environment that values creativity and strategic thinking.
- Enjoy a competitive compensation package with performance-based incentives.
- Opportunities for career advancement in a growing company with a regional presence.
- Experience the unique lifestyle of Bali while contributing to a global brand.
Responsibility
- Develop and implement customer-centric marketing strategies to drive brand awareness, engagement, and loyalty in the FMCG sector.
- Collaborate with sales and trade marketing teams to align customer marketing initiatives with business objectives and sales targets.
- Design and execute promotional campaigns, activations, and events tailored to key markets in Bali (Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, Badung).
- Analyze consumer insights and market trends to identify opportunities for growth and innovation in customer marketing.
- Manage customer databases and CRM systems to enhance targeting, personalization, and campaign effectiveness.
- Monitor and report on KPIs and campaign performance, providing actionable recommendations for optimization.
- Work closely with digital marketing and social media teams to integrate online and offline customer engagement strategies.
- Build and maintain strong relationships with key retail partners, distributors, and influencers to amplify brand reach and impact.
Qualifications
- Minimum 5 years of experience in Customer Marketing, Trade Marketing, or Brand Marketing, preferably in the FMCG (Food & Beverage) industry.
- Proven track record of developing and executing successful customer marketing campaigns that drive engagement and sales.
- Strong understanding of consumer behavior, market trends, and competitive landscapes in the FMCG sector.
- Experience with CRM tools, customer segmentation, and data-driven marketing strategies.
- Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
- Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
- Fluency in English and Bahasa Indonesia; additional languages are a plus.
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree is a plus.