job description
At Fathopes Energy, we’re pioneering a sustainable future by transforming how communities engage with energy. As our Customer Lifecycle & Loyalty Manager, you’ll lead the charge in designing and executing a cutting-edge loyalty ecosystem that doesn’t just reward customers—it inspires lasting, eco-conscious behavior at scale.
This is a rare opportunity to merge data-driven marketing, customer retention strategies, and sustainability initiatives into a program that resonates with modern consumers. Based in the vibrant heart of Bali, you’ll collaborate with cross-functional teams to craft personalized experiences, leverage predictive analytics, and turn customer insights into actionable loyalty campaigns.
If you’re passionate about behavioral economics, CRM optimization, and making a tangible impact on both business growth and environmental stewardship, this role is your platform to shine.
Responsibility
- Loyalty Program Strategy: Develop and refine a scalable loyalty framework that aligns with Fathopes Energy’s sustainability goals and customer-centric values.
- Data-Driven Decision Making: Analyze customer behavior, segmentation, and engagement metrics to identify opportunities for retention and upsell.
- Cross-Functional Collaboration: Partner with marketing, product, and tech teams to integrate loyalty initiatives across digital and offline touchpoints.
- Campaign Management: Design, execute, and optimize multi-channel loyalty campaigns (email, app, SMS) to drive participation and long-term engagement.
- Performance Tracking: Monitor KPIs (e.g., retention rate, CLV, NPS) and iterate on strategies to maximize program effectiveness.
- Customer Journey Mapping: Identify pain points and moments of delight to enhance the end-to-end customer experience.
- Innovation & Testing: Pilot new loyalty mechanics (e.g., gamification, tiered rewards) and A/B test hypotheses to improve adoption.
- Stakeholder Reporting: Present insights and ROI to leadership, advocating for data-backed loyalty investments.
Qualifications
- Proven Experience: 5+ years in customer lifecycle management, loyalty marketing, or CRM strategy, preferably in energy, sustainability, or tech sectors.
- Analytics Expertise: Proficiency in tools like SQL, Tableau, or Google Analytics to extract actionable insights from complex datasets.
- Tech-Savvy: Hands-on experience with CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools.
- Strategic Thinker: Ability to balance short-term wins with long-term loyalty growth, using data to inform roadmaps.
- Communication Skills: Exceptional storytelling with data, tailored for both technical teams and executive audiences.
- Sustainability Mindset: Passion for environmental impact and experience designing programs that incentivize green behaviors.
- Agile Leadership: Comfortable in a fast-paced, innovative environment with a bias toward experimentation.
- Education: Bachelor’s degree in Marketing, Business, Data Science, or related fields; MBA or advanced analytics certification is a plus.